Corporate Reputation And Data Analytics Manager
Current1) Management of the corporate reputation of El Corte Inglés.o Monitoring, analysis of data on the corporate reputation of El Corte Inglés and the competing companies for decision-making.o Modeling of intangibles management, studies and metrics of reputation and brand perception.o Obtaining data from internal and external sources of informationo Implementation and monitoring of new variables that can be included in the studies.o Ensure the veracity of the data.o Carry… Show more 1) Management of the corporate reputation of El Corte Inglés.o Monitoring, analysis of data on the corporate reputation of El Corte Inglés and the competing companies for decision-making.o Modeling of intangibles management, studies and metrics of reputation and brand perception.o Obtaining data from internal and external sources of informationo Implementation and monitoring of new variables that can be included in the studies.o Ensure the veracity of the data.o Carry out the statistical exploitation of the data and statistical analysis.o Preparation of quantitative and qualitative reports on corporate reputation with the data obtained, on a monthly, semi-annual and annual basis.o Preparation of benchmarking reports and analysis of best practices at the retail sector level.o Detect the needs of the different departments and carry out specific reputation studies and reports for some areas of the company and regional directorates.2) Management of external brand rankings: reputation and brand. Management of other rankings of external brands that influence reputation, especially HR and Sustainability, and collaboration with these areas of the company.3) Management, selection and presentation of candidatures for external awards and recognitions, to position the brand in different areas that affect the reputation of the company (Innovation, Social Action, Environment, Sustainability, HR ...).4) Analysis of metrics in the communication area: media impact on external communication media, internal communication, social networks (Twitter, Facebook, LinkedIn).5) Development of the Intangibles Scorecard and periodic management of the most relevant KPIs of the entire Institutional Communication and Relations department, to report to the Board.6) Preparation of corporate presentations: Shareholders' Meeting, Results Presentation, ... Show less
