- I designed and promoted the strategy and model for governmental and institutional engagement and relationship with key players in North Latin America, strengthening the company's influence and presence through a solid link with more than 500 stakeholders at local, state and federal levels in 5 countries.- Led operational crisis management with analytical skills to ensure business continuity, achieving over USD 35M in savings, avoided expenses due to crisis containment, and government opportunities and incentives for company projects - I promoted and strengthened the company's positioning in government programs and public policies, representing the company in more than 45 chambers and associations. - I coordinated the generation of institutional information to strengthen the External Corporate Communication strategy in LATAM, supporting the coherence and effectiveness of the corporate message in the face of operational and communication crises through press releases and interaction with authorities, strengthening the company's positive reputation.- For 3 years, I led the “Young Professional Network” in LATAM with nearly 900 members and more than 2,000 active participants, obtaining recognition from the “Employers for Youth” association for Whirlpool as one of the Best Companies for Young Professionals in 4 Latin American countries from 2020 to 2023; YPN, an internal ERG, with my leadership, focused on designing and strengthening communication, social responsibility, and professional development strategies.- I made Whirlpool the first company in Mexico to access three-dose Anti-COVID vaccines for more than 12,000 employees and their families in 2021, before the Mexican federal government's vaccination strategy.

- I designed and led the external communication strategy, acting as a liaison with local, national and international media, strengthening the image, reputation and positioning of the organization before the business sector of Mexico and the community in general.- I generated information for mass dissemination, including press releases, bulletins, speeches and institutional messages, achieving the publication and transmission of more than 4,000 press releases annually. - I documented press reports and impact analysis, and made national calls for coverage of mass events, achieving more than 5 million annual impacts in new audiovisual media. - I coordinated the work of more than 600 volunteers in 7 working groups to influence and facilitate the positioning of the industrial agenda among key stakeholders, promoting and modifying public policies for the benefit of local and national economic development.

- I trained young students of the Bachelor's Degree in Communication in subjects related to journalism, writing, spelling and workshops through classes, advice and tutoring, stimulating innovation and critical thinking.

- I generated daily information as a reporter, correspondent and newscaster for radio and television audiences in Nuevo León for local and national networks, ensuring the delivery of relevant and timely content.- I have produced hundreds of articles and exclusive current affairs content for dissemination in the media, in addition to conducting journalistic coverage, interviews, and national and international reports, strengthening media presence and the quality of information.

- I generated daily information as a reporter, correspondent and newscaster for radio and television audiences in Nuevo León for local and national networks, ensuring the delivery of relevant and timely content.- I have produced hundreds of articles and exclusive current affairs content for dissemination in the media, in addition to conducting journalistic coverage, interviews, and national and international reports, strengthening media presence and the quality of information.