Diversifying ads that convert in the Beauty & Health, Food & Beverage, and Finance & Tech industries

[WebMechanix Acquired by Level Agency]• Achieved a 24% reduction in Cost Per Lead (CPL) for a major Hospitality Services client, driving significant cost savings and enhanced marketing efficiency.• Spearheaded and mentored a high-performing team of Creative Strategists, fostering innovation and excellence in campaign execution.• Delivered comprehensive training on Creative Strategy to over 15 members of the creative department, elevating team expertise and strategic capabilities.• Pioneered the development of multiple innovative tools, significantly enhancing operational efficiency and delivering measurable improvements in campaign outcomes.• Crafted compelling, data-driven copy across Meta ads, Search and YouTube Ads, Landing Pages, and SEO, consistently driving engagement and conversion.

[Level Agency Acquired WebMechanix]

• Led and directed creative teams of 10+ professionals, including editors, content creators, casting producers, directors, and GFX artists, to deliver high-quality, cohesive projects.• Engineered a 31% increase in ad spend through strategic “Q5” account planning for a Health & Wellness client, driving substantial growth in campaign effectiveness.• Managed and empowered a team of 3+ direct reports, boosting daily productivity to deliver up to 110 ads per week with exceptional precision and efficiency.• Strategized and executed over 5,000 ads from concept through production to upload, contributing to over $9M in ad spend and driving substantial ROI.• Analyzed and leveraged ad metrics to develop data-driven strategies and creative solutions, consistently producing highly profitable ads.• Strengthened client relationships by delivering comprehensive, goal-oriented presentations and maintaining transparent, proactive communication.• Utilized Ads Manager data to formulate and test hypotheses, leading to significant improvements in creative performance.• Achieved a 46% reduction in Cost Per Acquisition (CPA) for a FinTech client, effectively doubling ad spend while maintaining profitability.• Implemented a streamlined briefing system that reduced turnaround time by 50%, enhancing workflow efficiency.• Developed impactful ads for clients across diverse industries, including FinTech, Clothing, Food, Fitness, Makeup, and Gaming applications.• Adapted and optimized creative strategies for digital platforms such as Meta, Instagram, Snapchat, TikTok, YouTube, and Reddit, ensuring maximum platform-specific impact.

• Directed and edited visually compelling music videos for artists including Saba Jenga, iLL G8z, Spenny Nichs., and Saint Mesa, showcasing creative vision and technical expertise.• Edited local TV shows for the CYAP organization, delivering polished content that engaged and informed the community.• Crafted branded content and ads for Rock Paper Brands and Chief Detective, driving brand recognition and audience engagement through innovative storytelling.• Produced and directed award-winning short films—Pink Lagoon, Road to Truth, Stuck—demonstrating a strong command of narrative and cinematic techniques.• Coordinated SAG-AFTRA unionized film productions, ensuring compliance with industry standards and meticulous documentation.

• Secured new clients and significantly boosted engagement through targeted and impactful Meta advertising campaigns.• Developed and executed social media strategies that maximized reach and effectiveness, driving strong brand presence and audience growth.• Directed, filmed, and edited high-quality live-action testimonials, fully animated how-to videos, and digital ads, delivering compelling visual content that resonated with audiences.• Established and cultivated a strong brand image from inception, ensuring consistent messaging and long-term brand loyalty.

• Train editing team, managed all aspects of projects, color correction, brand management, motion graphics, music• Collaborate closely with cinematography team and supervisor to create seamless workflow and processes• Operate drone and DSLR video cameras and lighting equipment setup

• Manage email and social media accounts, scheduled other assistants, organized media workflow• Increase post engagement and followers by 10%• Art direct social media layout and content, managed and executed social media postings

• Work closely with lead video producer and video editor team to develop production logistics and post production workflows• Shoot and prepare background b-rolls as well as live feed• Designs, transports, sets up, and operates production equipment, including audioand lighting equipment for field and studio productions