Javier Sendra, Ph.D. Email and Phone Number
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Javier Sendra, Ph.D. personal email
Experience in Global Consumer Goods Companies in various leadership roles and board member, Market Unit Managing Director, Sales and Marketing, accountable for the overall business and P&L management, with a 'hands on' mindset.Excellent strategic and executional leadership management qualities joint with a high performance focus and digital vision.Used to work for different GoToMarkets, transformations on and off projects, operating under the highest standards of integrity and committment.
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Dtor. Ejecutivo Grupo King RegalKing RegalGandia, Vc, Es
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Managing Director King Regal GroupGrupo King Regal Sep 2022 - PresentOliva, Valencia -
General ManagerAhembo, S.L. Apr 2020 - Aug 2022Las Palmas, Canarias, España -
Iberia Po1 (Snacks + Beverages) Franchise Director.Pepsico Jan 2012 - Apr 2020MadridResponsible for the sales target and full P&L management in the Franchise model of the company: Snacks + Beverages in The Canary Islands and Beverages in Portugal. Leading and working with the bottlers and snack franchises in these areas across all channels (Retail, Impulse and Food Service), as well as the marketing, finance plans and management process in the remaining organization functions.Managing the Go-To-Market (GTM) project in the Canary islands and setting a new productivities agenda with the bottler in Portugal (new categories, processes,…). -
Iberia Sales Distributors Director (Food & Bev)Pepsico Jan 2011 - Jan 2012MadridResponsible for the sales plan in the indirect channel (3POs) of the company for both categories, accomplishing net revenue, service KPIs and cost delivery Budget. Team: 35 people in-company and indirectly 450+ routes in distributors/wholesalers (outsourced).
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Market Unit G.M. East And Center RegionPepsi Beverages Company Jan 2009 - Dec 2010Barcelona/MadridAs a member of the Board, full responsibility of the Market Unit P&L (Catalonia, Balearic islands, Valencia Comm., Murcia, Madrid, Castilla-LaMancha, Castilla-León), in order to deliver Net revenue and Net Operating Profit goals.Team management (270+ staff in Retail, Food Service and Impulse channels), setting and monitoring the targets and defining initiatives to guarantee the delivery of these targets.Leadership of the Sales Transformation project in the whole East Region of Spain with all the associated competences like outsourcing, Delivery network, new KPIs setting, new roles, cultural changes,..
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Customer Marketing DirectorPepsi Bottling Group Jun 2007 - Dec 2008MadridDevelopment and deployment of the promotional activity across all channels and key customers. Analysis, planning, defining and tracking of the promotional strategy aligned with our Consumer marketing platforms.Setting the annual plan for priorities and monthly targets in all channels with the breakdown to the salesforce (600 Staff) and weekly monitoring of the execution level of the company.
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National Food Service DirectorPepsi Bottling Group Jul 2006 - Jun 2007MadridMeeting, setting, tracking and analysis of deviations in targets for the Traditional Food Service and wholesalers channels of the company. Responsibility over the commercial policy for each Region with the monitoring of Net Revenue.Responsible for the routes productivity initiatives (sales transformation), rerouting process and routes KPIs scorecard definition and tracking. -
International Training Assignment.Pbg North America (Pepsi). Jan 2005 - Jun 2006Orlando, Fl. UsEuropean program to collaborate with testing markets in US with an agenda of acquiring knowledge of the whole operations process of the Company: Productivities in the P&L management, sales tools, key accounting, forecasting processes, continuous routes rides to understand sales techniques and execution standards for each Go To Market.
Javier Sendra, Ph.D. Skills
Javier Sendra, Ph.D. Education Details
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Marketing -
Adeca Programme - Senior Management Of Food Companies -
International Academic Program -
Technologies To Implement In Promotional Activity In The Fmcg Industry -
Business And Economics
Frequently Asked Questions about Javier Sendra, Ph.D.
What company does Javier Sendra, Ph.D. work for?
Javier Sendra, Ph.D. works for King Regal
What is Javier Sendra, Ph.D.'s role at the current company?
Javier Sendra, Ph.D.'s current role is Dtor. Ejecutivo Grupo King Regal.
What is Javier Sendra, Ph.D.'s email address?
Javier Sendra, Ph.D.'s email address is ja****@****psi.com
What schools did Javier Sendra, Ph.D. attend?
Javier Sendra, Ph.D. attended Ie (Instituto De Empresa), Isdi, Instituto Internacional San Telmo, Harvard University, Universidad Complutense De Madrid, Universitat De València.
What skills is Javier Sendra, Ph.D. known for?
Javier Sendra, Ph.D. has skills like Committment, Estrategia Empresarial, Mercadotecnia, Plan De Negocio, Marketing Comercial, Liderazgo De Equipos, Result Oriented, Ventas, Sales Management, Estrategia De Mercadotecnia, Gerencia De Ventas, Estrategia.
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