Javier Sendra, Ph.D. Email & Phone Number

Gandia, Vc, Es

Oliva, Valencia

Las Palmas, Canarias, España

Madrid

Responsible for the sales target and full P&L management in the Franchise model of the company: Snacks + Beverages in The Canary Islands and Beverages in Portugal. Leading and working with the bottlers and snack franchises in these areas across all channels (Retail, Impulse and Food Service), as well as the marketing, finance plans and management process in the remaining organization functions.Managing the Go-To-Market (GTM) project in the Canary islands and setting a new productivities agenda with the bottler in Portugal (new categories, processes,…).

Madrid

Responsible for the sales plan in the indirect channel (3POs) of the company for both categories, accomplishing net revenue, service KPIs and cost delivery Budget. Team: 35 people in-company and indirectly 450+ routes in distributors/wholesalers (outsourced).

Barcelona/Madrid

As a member of the Board, full responsibility of the Market Unit P&L (Catalonia, Balearic islands, Valencia Comm., Murcia, Madrid, Castilla-LaMancha, Castilla-León), in order to deliver Net revenue and Net Operating Profit goals.Team management (270+ staff in Retail, Food Service and Impulse channels), setting and monitoring the targets and defining initiatives to guarantee the delivery of these targets.Leadership of the Sales Transformation project in the whole East Region of Spain with all the associated competences like outsourcing, Delivery network, new KPIs setting, new roles, cultural changes,..

Madrid

Development and deployment of the promotional activity across all channels and key customers. Analysis, planning, defining and tracking of the promotional strategy aligned with our Consumer marketing platforms.Setting the annual plan for priorities and monthly targets in all channels with the breakdown to the salesforce (600 Staff) and weekly monitoring of the execution level of the company.

Madrid

Meeting, setting, tracking and analysis of deviations in targets for the Traditional Food Service and wholesalers channels of the company. Responsibility over the commercial policy for each Region with the monitoring of Net Revenue.Responsible for the routes productivity initiatives (sales transformation), rerouting process and routes KPIs scorecard definition and tracking.

Orlando, Fl. Us

European program to collaborate with testing markets in US with an agenda of acquiring knowledge of the whole operations process of the Company: Productivities in the P&L management, sales tools, key accounting, forecasting processes, continuous routes rides to understand sales techniques and execution standards for each Go To Market.

Mba, Marketing

Executive Program, Digital Transformation

Adeca, Adeca Programme - Senior Management Of Food Companies

Master en Alta Dirección de Empresas de la Cadena Alimentaria

The Convergence Of Education And Tech. In The 21St Cent, Xi Iap Research Symp, For Spanish Academics, International Academic Program

The International Academic Program (IAP) is comprised of research symposia that provide relevant, current, and innovative insights.

Phd In Social And Media Sciences, Technologies To Implement In Promotional Activity In The Fmcg Industry

Thesis title: The efficiency of the Information and Communication Technologies (ICT) in the communication of sales promotion in the Fast.

Bachelor In Business Administration, Business And Economics