Javier Teo Email & Phone Number

Singapore

• Played a key role as a founding team member of the Lylo business unit, overseeing key aspects of marketing, branding and product development, contributing to its inception and early-stage development.• Spearheaded the development and launch of new revenue streams to maximise asset monetisation such as out-of-home vehicle advertising solutions, car sharing and event-based mobility solutions (e.g., concierge, valet, limousine services).• Created compelling marketing and business proposal decks that effectively introduced Lylo’s highly customisable range of mobility solutions for corporate needs, which led to partnership deals with established corporations.• Successfully clinched and executed Lylo’s first out-of-home advertising deal with BRAND’s Essence of Chicken for an on-vehicle car wrap advertisement and in-vehicle product sampling campaign.• Developed and maintained strong relationships with key stakeholders including clients, suppliers and partners.• Led cross-functional teams, managing projects such as the successful launch of short-term car rental business, from policy formulation to the development and launch of the Lylo mobile app and website.• Collaborated with our in-house tech team to drive the development of tech-driven products, elevating the effectiveness of our mobility solutions.• Responsible for the development and alignment of brand strategies to enhance brand awareness and brand equity, collaborating closely with the centralised Lumens Group marketing team.• Developed comprehensive business policies and SOPs to streamline day-to-day operations, setting the stage for the organisation’s long-term success.• Led the planning and execution of events for Lumens fleet of 3,000+ PHV driver-partners at LyloHaus – Singapore’s First & Only Driver Centre for PHV Driver-Partners.

Singapore

• Developed a sustainable marketing strategy to brand and position the company as the go-to brand for Robotics & Coding Education in Singapore.• Worked closely with the C-Suite Executives through regular marketing meetings to present the impact of marketing efforts, identify gaps in our strategy and processes, and optimised marketing campaigns to generate improved ROI.• Initiated a process transformation project to introduce new service offerings and alter our existing offerings' structure to encourage recurring customers to increase customer lifetime value (CLV) and grow our revenue.• Managed a team of three to drive marketing efforts using a multichannel approach through a mix of digital, in-store and partnership marketing strategies.• Strategised, developed, and managed paid digital marketing across Google Search Ads (4% CTR, $0.57 CPC), Google Display Ads (5% CTR, $0.36 CPC), Facebook and Instagram Lead Generation Ads ($22 CPL) resulting in a 44% year-on-year growth in revenue for our enrichment business.• Reworked the company’s website to improve brand image and optimised landing pages for SEO performance with the help of WPBakery page builder and Yoast SEO tool on WordPress.• Launched a monthly email newsletter via Mailchimp to build top-of-mind awareness in customers with a 45% open rate and established an automated customer journey to follow up with new subscribers.• Spearheaded partnerships with parenting-related platforms such as Serious About Preschool, Sunny City Kids & Sassy Mama to collaborate on marketing campaigns to reach new audiences and increase brand visibility.• Explored opportunities with the marketing teams of companies with similar target audiences such as LingoAce, Geniebook & Popular Bookstore to work together on lead generation efforts.• Oversaw the planning and execution of marketing events such as an open house and various roadshow booths.

Singapore

• Coached primary school student teams to win awards at the 3 Largest National Robotics Competitions in Singapore: IDE Series 2021 – IDE Robotics (Primary) Champion AwardNational Robotics Competition 2021 – Best Engineering (2nd) & Best Robot Performance (Primary) (3rd)First Lego League 2021/2022 – Best Robot Performance Award (Primary) - 1st

Singapore, Singapore

• In-charge of maintaining Social Media Pages and managing Facebook Ad Campaigns• Performed Split-Testing on Facebook Ad Campaigns & Optimized ROI• Created Marketing Collaterals for Social Media & Offline Marketing (i.e. Flyers & Brochures)• Revamped the Instagram Page, introducing a new theme & highlight reels• Created a viral National Day Robot Parade Video with 370+ likes (most likes on the page)• Simplified information presented to customers to improve their customer experience• Performed Market Research on Competitors and suggested ways to improve our Marketing Strategy• Led marketing efforts for a new business subsegment (Virtual Robotics Competition) & events such as the quarterly Open House• Participated in a branding exercise with Tangible Brand Consultants

• Initiated and successfully executed the inaugural Waste-Less Week Challenge to encourage hall residents to be more conscious of the waste that we are producing on a daily basis and promote less wasteful lifestyles. • Led a team of 13 committee members to ideate, plan and execute the event with 80 participants.• Ran a social media campaign which garnered 133,000+ impressions on our Instagram page which was a huge success. @halltwelvehope

• Worked with an annual budget of > $40,000 and oversaw the successful execution of events with over 200+ participants involved.• Prepared relevant documentation outlining event plans (proposal, event outline, post event reports, etc.)• Prepared for and organized recce/briefings for members before events• Prepared for and organized post-event after-action reviews (AARs)• Worked with Events Leadership Team to have event proposals approved by NTU Management• Worked with Logistics Directors to ensure logistical needs are satisfactorily met• Worked with Volunteer Coordinator to ensure volunteer requirements are fulfilled; and deployment of volunteers are done satisfactorily• Liaised with other main committee members to ensure the smooth execution of events• Led a team of 12 subcommittee members and mentored them in the planning and execution of events. @ntugemclub

• Led a team of 20 members across sub teams to execute the annual D&D event for 200 pax at Changi Cove Hotel• Event included a sit-down dinner, pageant contest, lucky draw, photobooth, interactive games• Liaised with external vendors, event sponsors, school authorities and internal team to achieve event success

• Attended to customer inquiries through our various communication channels such as our hotline, emails and online chat platforms.• Managed requests and feedbacks of customers, and worked closely with backend support staff to resolve customers’ issues.• Developed a process and handled the logistical needs of our new learning materials delivery service for our clients to boost our USP for greater convenience.• Streamlined the sales process and tracking system for new and existing customers.• Worked together with a team of tutors and operations staff to ensure day-to-day operations of the business run smoothly and efficiently. • Conducted Cold Calling based on leads gained from Marketing Efforts

• Completed CMFAS Examination Modules 5, 9 & 9A and gained valuable knowledge on financial literacy and a better understanding of the Financial Advisory industry.• Pitched growth strategies to senior management to improve customer awareness of our product with ideas to increase presence both online and offline.

• Primarily processed policies under the Policy Processing Department for Marine Cargo. • Proposed and developed a new filing system which led to greater efficiency by reducing the time-consuming process of locating documents.

Bachelor Of Business (Honours), Marketing

Gce ‘A’ Levels - Science Stream (Pcme)

Activities and Societies: President, Outdoor Activities Club