Marketing professional with 15 years of experience in FMCG. Sound background in trade and brand marketing.I am a marketing executive who continuously delivers outstanding results; passionate about building teams as well as connecting brands and consumers. I believe everything starts with consumer centricity. Entrepreneurial spirit. During the latest stages of my professional life I have set up 2 Ltd Companies gaining a very useful business management experience.My strengths are striving for continuous innovation, a positive can-do attitude to face new challenges, capacity to find new ways to resolve problems and make things happen, leadership, communication skills and a great vision to recognize potential business opportunities presented by emerging environmental trends. And my most valuable asset: the ability to apply common sense to whatever task I have to do.EXPERIENCE COVERS:• New project development from start to finish, which entails creating working methodology and strategic vision to transform raw ideas into fully articulated concepts, proving feasibility and profitability.MARKETING• Innovation and consumer centric sustainable marketing strategy. Connecting brands and consumers. Consumer Engagement.• Development of Brand Space.• Brand management. Brand Strategy. Brand Building.• Marketing On LineSALES• Category Management, In-Store Merchandising. Retail Classification.• Field Force Management.• Expanding business to a new customer base and to establish a customer classification system to define investment criteriaOTHERS• Strategic Thinking. Design Thinking. Innovation. Project development. Sales. Marketing.