Javier Ramirez Email & Phone Number

Londres Y Alrededores, Reino Unido

Overseeing the development and execution of digital media strategies for 25 outlet centers across 10 countries in Europe and Canada. We manage the relationship with multiple media agencies to implement portfolio-wide initiatives, leveraging platforms such as Google Analytics, Google Marketing Platform, META, and TikTok to optimize campaign performance and maximize return on investment. Through seamless integration with Salesforce Marketing Cloud, ensuring cohesive and impactful marketing initiatives that enhance brand visibility and drive sales.

Malaga, Spain

McArthurGlen Group is Europe’s leading owner, developer and manager of designer outlets. At McArthurGlen, I have the following responsibilities at Designer Outlet Málaga, a Centre with +100 designer brands in a total GLA of 17,550 square metres:Coordinating centre events and promotions in line with regional objectives.Coordinate agreed sales and marketing activity for the centre including tenant liaison, internal centre communication, and visual environment to improve communication of a clear brand identity.Social Media Management. Develop a marketing programme with 3rd parties within centre catchment to foster strong relations.Liaise with Guest Service teams to ensure effective communication and implementation of relevant marketing activities (including customer data capture).Liaising with the Head Office Marketing team and network agencies to develop and deliver a communication strategy to support the annual marketing plan, including PR initiatives, TV, local press / radio, outdoor, CRM, website, and sponsorship.Return on investment analysis and marketing reports to inform decision making.Collate and process marketing financial administration and reporting on centre marketing budgets to ensure that expenditure meets targets.Undertake duty management of the centre on a rota basis.

Málaga Area, Spain

Strategy / Product activation: commercial pitchs for actual and future clients of the agency. Includes benchmarking, competitive analysis, strategies for growing marketing, communications and sales KPIs. SEM / Paid Social campaigns: planning, budget allocation, keyword research and managing the platform for launching, optimising and reporting. Per inversion level, I have worked with these ad platforms: Google Ads, Facebook, Instagram and Twitter.Social Media Marketing: managing social media channels for large consumer brands (Centre Pompidou, Damm Group - Cervezas Victoria) and niche companies (real estate agencies, shopping centres, hospitals, food and beverages companies, law firms, etc.)PR: I was responsible for designing and executing strategies to increase the presence of clients activities in the media. Sending press releases, one-to-one interaction with journalists and media outlets, attending media during events, etc.Content: plan, create and publish written content both on physical spaces (flyers, magazines) and digital placements (websites, newsletters, social media, ads, web banners, etc.)Photo and video: during production and post-production (editing). Office management: budget control for clients and contractors (designers, creatives, agencies, printers, ad platforms, etc.)

Málaga Area, Spain

Coonic is a communications agency specialised on creating and managing useful conversations between brands and their users, applying 360º strategies. Since I've joined the agency I've been on the digital area of the company, applying online marketing and communications for its clients. Planning, management and executing online and offline Marketing campaigns.Social Media Management.PR management (press releases, spokeperson) & Brand awareness. Content management (website, emailing).Data-driven reporting and analytics.

Málaga Area, Spain

Coonic is a communications agency specialised on creating and managing useful conversations between brands and their users, applying 360º strategies. Since I've joined the agency I've been on the digital area of the company, applying online marketing and communications for its clients.

Málaga Area, Spain

Assigned to local news beat. Editor of the supplement 'University', and reporter for Sports, Culture section and Weekend supplement.Achievements: Selected for the coverage of 2015 Spanish General Election. Malaga Millennials Project.

Málaga Y Alrededores, España

'El Minuto Uno' was my journalistic project during the time at the University. It was founded out of curiosity of a little group of Journalism students at the University of Málaga. We launched a digital media outlet to cover Malaga's sports scene focusing on quality content. On this project I had the opportunity to learn how to cover sports (pre-match, live, and chronicles) of football, basketball and handball matches. I also developed my ability to write featured sport articles. I was also in charge of social media, web development and audiovisual production. As a founder and director of the newspaper, I did organisational and management work, with a team of ten reporters. Task assignment, text editing, and negotiating with sports clubs and institutions were also my work during this period.

Ba (Hons) Journalism, Faculty Of Creative Industries

Activities and Societies: Erasmus Student Network (ESN) Erasmus+ Exchange student in Southampton Solent University (UK)

Degree On Journalism, Faculty Of Communications

All units passed on first attempt.

Bachillerato De Artes Y Humanidades, (Incluido: Educación Primaria Y Secundaria), 9.3 (Bachillerato)

En este centro realicé mis estudios de Educación Primaria, Educación Secundaria y Bachillerato.