Jawad Anwar

Jawad Anwar Email and Phone Number

Senior Director, Digital Activation at OMD (Search, Direct, Programmatic, Audio, CTV, & Social) @ OMD USA
Jawad Anwar's Location
New York City Metropolitan Area, United States, United States
About Jawad Anwar

I am a result-driven growth marketing professional and based out of New York City with experience in paid Search, Social, Programmatic, Display, Video, CTV, Direct, Shopping, and Native ads. I have been working on the agency side since the start of my career in 2013. Over these years, I managed clients from a range of different verticals including but not limited to fashion, beauty, travel, services, education, antiques, pharma, b2b, tech, and telecom. I manage direct response and brand awareness campaigns with certain cost-per-acquisition/ROAS and brand lift targets. I aspire to leverage my academic background, analytical and management skill set to help companies to create and capture value.

Jawad Anwar's Current Company Details
OMD USA

Omd Usa

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Senior Director, Digital Activation at OMD (Search, Direct, Programmatic, Audio, CTV, & Social)
Jawad Anwar Work Experience Details
  • Omd Usa
    Senior Director, Digital Activation
    Omd Usa May 2022 - Present
    New York, Ny, Us
    SAPNA and Global Markets - Search, Direct, Programmatic, Audio, CTV, and SocialTo lead the digital investment team of 8 and work with the planning, marketing science, creative, measurement partners (Kantar, comScore), leading publishers (NYT, WSJ, Forbes, Reuters, Fast Company, Vox, Spotify, and many others), client leads, and other stack holders to strategize and deliver the marketing goals.
    View
  • Omd Usa
    Director, Digital Activation
    Omd Usa Dec 2021 - May 2022
    New York, Ny, Us
    View
  • Essence
    Associate Director, Media Activation
    Essence Jun 2021 - Nov 2021
    San Francisco, Ca, Us
    Google Fi and Google Fitbit
    View
  • Essence
    Media Activation Supervisor
    Essence Nov 2020 - May 2021
    San Francisco, Ca, Us
    Google Fi• Supervised campaign lifecycle from briefing through post-campaign analysis and identified headroom for growth, leading to substantial growth in subscriptions & media spend YoY• Collaborated with marketing, client services, creative agencies, and operational teams to achieve cost-per-acquisition (CPA) and subscription goals
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  • Essence
    Activation Manager
    Essence May 2018 - Oct 2020
    San Francisco, Ca, Us
    Bayer & Google Fi• Developed roadmaps and team to execute best-in-class direct response campaigns across different digital networks; Google search, Bing, Display, Native, & Shopping
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  • Givaudan
    Mba Marketing Intern
    Givaudan Mar 2019 - May 2019
    Vernier, Geneva, Ch
    • Assessed companies along the spectrum ranging from EX NIHILO offering osmologue to Sephora leveraging a recommendation tool based on past purchases• Designed an effective consumer profiling and recommendation experience based on Spotify and FB accounts by using an existing in-house analytics engine• Presented feasibility and attractiveness of offering the fragrance recommendation tool to clients such as Chanel, and received positive feedback from the head of fine fragrances and regional head North America for testing
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  • Orionckb – (A Media Company Acquired By Elite Sem In Nov 2017)
    Product Manager
    Orionckb – (A Media Company Acquired By Elite Sem In Nov 2017) May 2013 - Apr 2018
    Audley-travelers, MasterClass, FiveFourClub, Amuze, Shudder, Doc Club, Original Grain, Invaluable, Follain, Dolls Kills, & Adore ME• Handled paid search, display, video, apps, and shopping campaigns• Developed customer insights reports for Dolls Kills and Adore Me Facebook campaigns to identify the most profitable audience segments & creatives• Initiated keywords tagging, search terms mapping, scripts to manage out of stock items, smart bid management philosophy, and A/B testing techniques, leading to a 50% improvement in cost-per-conversion• Oversaw team operations including training, management, & support of direct reports

Jawad Anwar Skills

Microsoft Office Customer Service Research Financial Analysis Social Media Teamwork Marketing Palisade Statistical Tool Spss Data Analysis Market Research Project Planning Seo Time Management Team Leadership Management Advertising Marketing Research Team Management Google Analytics Microsoft Excel Business Strategy Search Engine Marketing Strategic Planning Online Advertising Paid Search Campaigns Customer Acquisition Digital Marketing Budgeting Performance Based Marketing New Client Acquisitions Remarketing Social Media Marketing Email Marketing Online Video Marketing Written Communication Conversion Optimization Sales Growth Financial Reporting Marketing Management Integrated Marketing Video Marketing Pay Per Click Project Management Product Analysis

Jawad Anwar Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    & Finance
  • Sda Bocconi
    Sda Bocconi
    Luxury Marketing
  • Lahore University Of Management Sciences
    Lahore University Of Management Sciences
    Marketing & Operations
  • National Textile University
    National Textile University
    Yarn Manufacturing

Frequently Asked Questions about Jawad Anwar

What company does Jawad Anwar work for?

Jawad Anwar works for Omd Usa

What is Jawad Anwar's role at the current company?

Jawad Anwar's current role is Senior Director, Digital Activation at OMD (Search, Direct, Programmatic, Audio, CTV, & Social).

What schools did Jawad Anwar attend?

Jawad Anwar attended Nyu Stern School Of Business, Sda Bocconi, Lahore University Of Management Sciences, National Textile University.

What are some of Jawad Anwar's interests?

Jawad Anwar has interest in Social Services, To Play Badminton, Learning Musical Instruments.

What skills is Jawad Anwar known for?

Jawad Anwar has skills like Microsoft Office, Customer Service, Research, Financial Analysis, Social Media, Teamwork, Marketing, Palisade Statistical Tool, Spss, Data Analysis, Market Research, Project Planning.

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