Responsibilities• Ownership of the AU & NZ P&L • Lead the marketing team, drive revenue & customer growth across • Own strategy for portfolio of subscription & retail products• Integrate & collaborate the ANZ team with teams in USA, UK & Canada• Raise pace & capability of the team after a time of significant change • Step-change effectiveness & efficiency across marketing• Identify & negotiate new commercial agreements. Key Achievements• Delivered +15% YoY growth of Ancestry subscriptions• Delivered +12% DNA retail unit YoY growth • Relaunched D2C, increasing Amazon sales 2.5x within 4 months • Launched Know Your Pet DNA by Ancestry into the AU market • Improved calibre and leadership of Marketing team

Marketing consultancy developing & executing strategies to drive commercial & customer growth.• Launch brands & grow brand health• Build & evolve marketing teams • Drive paid, earned & owned coverage across B2C & B2B audiences• Broad clients from startup, scaleup to established businesses across FinTech, Recruitment, Hospitality & FMCG

Responsibilities• Lead AU business with Head of Sales & Head of Operations• Full ownership of the AU P&L• Build & manage Marketing team: Brand, Media, Performance, B2B, CRM, PR, analytics & design• Develop B2C & B2B marketing strategies to acquire new & retain existing customers• Responsible for $10m+ marketing budget • Integrate & collaborate with global teams across 12 markets including ELT, marketing & product• Optimize & enrich monitoring tools to evaluate performance & analyse results for permanent improvementKey Achievements• Grew TheFork to the #1 restaurant booking app in Australia, increasing app bookings 46% • Developed & deployed the vision & 3-year growth strategy including funding approval • Created a new revenue channel, launching a digital & physical gift card into the AU market • Developed new brand positing & creative territory; x3 increase in spontaneous awareness • Relaunched Yums loyalty program, increasing repeat rate 7% • Reduced reliance on SEM > switching strategy from short term impact to long term growth; +30% new user growth • LT member of the global parents@trip employee resource group• AU lead for all ED&I activities.• Improved calibre and leadership of Marketing team with four new hires including new analytics function, CRM manager & PR manager.• Exceptional collaboration with sales team to align on annual plans, quarterly action plans, category strategy & activation.

Responsibilities• Lead the Brand & B2B marketing teams • Responsible for 15m+ marketing budget• Develop omni-channel marketing strategies to drive brand awareness & customer acquisition • Own market research & insights bringing to life across marketing & product experience • Spokesperson for both consumer and industry media• Integrate with local teams in agile squads Key Achievements• Grew UAs consistently YoY up to the height of 1 in 3 Australians using Gumtree each month• Owned & delivered the Gumtree rebrand, including updating customer segmentation, improving CX & brand comms. Visits +7%, consideration +5pts & preference +4pts YOY • OKR team member: Defined, managed & communicated business targets. KPI’s reduced from 17 > 4 to enable radical focus; the 3-priority metrics all achieving YoY growth• Launched Gumtree Cars & Gumtree Media sub brands to B2C & B2C audiences; spontaneous awareness +12% & consideration +9% YoY• Developed Unwanted Gifts campaign, driving adoption of Gumtree & generated earned PR coverage across the Today Show on Boxing Day for 3 consecutive years.• Reduced supporting spend by 20% YoY with savings reinvested into media

Responsibilities• Manage $9m+ annual marketing budget• Develop the B2C & B2B communication strategies • Owned negotiation & sponsorship of Selling Houses Australia & The Living Room • Management and development of a Brand Manager • Category and consumer research lead • NPD go to market strategy, pricing & packaging development lead.Key Achievements:• Managed the Taubmans Endure relaunch, including consumer research, category strategy, packaging development, pricing and customer sell in. $3.5m media campaign including the creation of 2 new TVC’s, digital, press and OOH. Retail sales increased 31% YOY.• Managed media integration and sponsorship campaigns including Selling Houses Australia; contributed to +6% increase in consideration YoY.

Responsibilities• Managed marketing campaigns across Dan Murphys, BWS & First Choice with brands such as Penfolds, Wynns, Wolf Blass, Fifth Leg, Lindemans, Pepperjack • Managed $1m marketing budget • Developed & managed marketing programs nationally• Owned analysis, reporting & presentation of all marketing activity

Responsibilities• Worked with major retailers in the UK including Tesco, Asda, Sainsburys, Waitrose• Drove double digit profitable growth of John West within Waitrose; $8 million NSV • Developed all in store activity nationally to maximise the distribution & availability. • NPD development & launch including John West Light Lunch.