🚀 Leading the growth and expansion of programmatic advertising DSPs Inmobi and Mediasmart for mobile, CTV and DOOH 🚀 Scaling mobile performance platforms Affle MAAS and Clearpier🚀 Establishing Customer Retention platform Moengage as a dominant force in Pakistan🚀 Establishing key partnership with major agencies like GroupM, Starcom, Omnicom Media Group, Digitz Digitaz🚀Launching an AR studio to bring cross channel AR creatives including filters and lenses on Snapchat, Instagram, and Facebook for Pakistani Advertisers

Led Inmobi's expansion in Pakistan and scaling it from zero to over a million-dollar business. Closely working with the top agencies and clients including GroupM, Starcom, Mindshare, Daraz, Unilever and many others to make Inmobi the third largest adtech platform in Pakistan. Introducing Inmobi partner platforms like Snapchat, Inmobi Pulse and Taboola and introducing the region to mobile attribution platforms like Appsflyer, Tune and Adjust and educating performance marketers on the need for an independent mobile measurement platformConsulted the businesses on brand advertising, performance marketing, programmatic setup and digital research through the top global tools in the world.

Building an agency partner team which works with digital agencies and brands to execute mobile advertising campaigns of global standards. Building a global team of top talent to bring exciting creative executions including :1. Augmented Reality Experiences on Facebook and Instagram2. Snapchat Lenses3. Story Ad Formats4. Playable gamesIn less than 6 months, got JVENTURES recognized as OFFICIAL SNAPCHAT LENS CREATOR JVENTURES is currently working with clients like Pepsi, GroupM, Telenor Pakistan and rapidly expanding into international markets.

Establishing Flashcall as free of cost, intuitive and intelligent mobile marketing medium that can reach the masses and give great insights to the businesses.

Heading the Mobile Initiatives at PHD Pakistan using feature phones and smart phone marketing opportunities

Responsibilities:As Head of Media at Digital Headquarters (DHQ) my position empowered me to setup the company structure, departments and build teams to establish the practices of online advertising, strategy, social media, creative and development. In this short Achievements: o Negotiated the best online advertising rates in the industry from leading publishing houses including Jang Group, Express Group, Dawn Group, Hamariweb, Rozee.pk, MSN and Yahoo.o Successfully planned and executed the launch of KESC Azm Certificates campaign on digital advertising mediums.o Initiated a digital advertising plan for USAID Pakistan on major local and international portals.o Launched social media plan to enhance the image and viewership of TVOne Pakistan taking it close to 50,000 fans in 2 months.o Launched House of Ittehad on social media aided with facebook advertisingo Planned the launch of Pakistan`s next big web portal with NewsOne website.o Closed the deal to launch Barclays` Pakistan website to be launched shortly.o Successfully setup individual teams for Social Media, Online Advertising, Web and Application Development and Design Team.

Digital Media Strategist with Special focus on Social Media and Online AdvertisingLeading the Media Planning and Online Advertising Practice at Converge TechnologiesStrategic Planning and Execution of Digital Campaigns for Leading BrandsProduct Manager for PTCL Buzz Portal- Pakistan first broadband entertainment portalProject Manager for Azm-e-Alishan Digital Campaigns involved in strategic campaign planning, online media planning and buying and execution of campaigns on digital mediumsI've successfully handled social media / online advertising campaigns for Pakistan's leading brands including HP Pakistan, Azm-e-Alishan, Close up Pakistan, Cornetto, Lifebuoy and Sunsilk

As Manager, Marketing and Business Development for Sapphire Consulting Services my responsibilities included developing the Sapphire Brand, formulating an annual marketing plan and exploring new business areas and segmentsAchievements: o Conceived and developed the company signage including business cards, brochures, letterheads and corporate presentations.o Re-launched Sapphire’s website (www.sapphirecs.net) to reflect consumer focus and engage customers through the corporate blog resulting in increase of over 1000% to site visitors every month.o Secured the Azure Media Project from a New York based mobile media firm. o Diversified company’s efforts in Media and Government Sectors which currently account for major share of Company revenueso Reduced the cost of development by more than 60% by initiating University Affiliation Program with University of Sindh, Mehran University and FAST o Provided Complete Project Management for development of Green Learning Institute, USA website (www.greenlearninginstitute.com)o Strategized all digital properties for EYE TV Network (Hum TV, Masala TV, Style 360) and JS Bank

 Developed a comprehensive sales guide for Credit Card Sales Team. Designed the Acquisition Proposals for significantly increasing the customer base of ABN Amro Credit Cards. Optimized the client data to reveal A-rated corporate customers Prepared a feasibility report on introduction of mobile banking