Vice President-senior sales executive in highly respected niche publisher of magazines, books, video, and digital products in fiber arts, woodworking, home DIY, cooking, and gardening. Reported directly to the CEO. Directed sales and marketing efforts for all magazines, books, Ebooks and custom publishing products worldwide. P&L responsibility for all magazine newsstand sales, book sales, and Ebook sales. Member of three person team that managed book publishing program. Responsible for developing and creating custom publishing partnerships, foreign licensing sales, outside publishers' distribution partnerships, and all trade promotional expenditures. Managed 9 direct reports in execution to all retail trade channels. - Directed sales and marketing activities to all channels for the book and ebooks with revenue responsibility of $10 million. Channels include: home centers, bookstores, specialty accounts, mass merchants, airports, Apple, Amazon, Kobo, and Ebsco, - Identified and opened new sales channels for books and magazines including direct specialty accounts, garden centers, and libraries. - Developed strategic distribution partnerships with outside clients that added content value and revenue to the company.

Consultant to magazine publishers specializing in all business aspects of their company. In working primarily with small and medium sized publishers, expertise required varied by account but included; print and paper purchasing, newsstand sales and marketing, subscription fulfillment and marketing, cover design, contract negotiations, magazine launches and business plans. Circulation of clients' titles ranged from 25,000 to over 500,000.