Developed, produced and executed comprehensive marketing campaigns encompassing events, trainings, trade shows, email and social media initiatives with copywriting, content creation, graphic design, segmentation and deployment. Managed website content and design, employing SEO best practices to enhance online visibility. Conducted market and competitive analysis, leveraging insights to drive informed decision-making. Supported sales teams with lead management, data analysis, reporting, personalized proposals and RFP responses. Coordinated and collaborated with external marketing agencies and freelancers as needed. Led strategic CRM process design, implementation, and automation to align organizational workflows and enhance efficiency across marketing, sales, service, operations and leadership teams. Integrated and optimized HubSpot CRM system to streamline data management and operational processes. Conducted extensive user training for 100+ employees nationwide, providing ongoing technical support for seamless CRM tool utilization. Implemented automation solutions to boost productivity and drive revenue growth initiatives. Collaborated cross-functionally to align CRM strategies with organizational objectives, monitored performance metrics, external software integrations, and maintained CRM integrity through data hygiene practices and system updates. Led integration projects of two ERP systems into a singular HubSpot portal instance, automating and coordinating data management practices between several record types and pipelines to support a large range of teams.

Executed digital marketing campaigns across various platforms including social media, email, and PPC to drive brand awareness and lead generation. Utilized SEO techniques to optimize website content and improve organic search rankings. Managed marketing analytics and reported on campaign performance using tools such as Google Analytics and HubSpot. Collaborated with cross-functional teams to develop and implement digital strategies aligned with business goals, ensuring continuous improvement through A/B testing and data-driven insights. Designed and developed event strategies and campaigns. Implemented lead generation funnels and automations. Created and edited photo/video content.

Managed end-to-end e-commerce operations, facilitated website management and design, digital marketing campaigns, and conversion rate optimization to drive online sales growth. Utilized data analytics and customer insights to refine strategies and enhance user experience, achieving revenue targets and improving ROI.

Dynamic and experienced commercial and wedding photographer / business owner. Adept in client engagement, event photography, event planning and coordination, photo editing, and business operations including marketing and client acquisition. Proven ability to deliver high-quality results and exceptional customer satisfaction while effectively growing business profits, reach, and client base.

Sourced, negotiated, and procured tactical equipment and high end cutlery while maintaining optimal inventory levels and maximizing profitability across two stores. Utilized market analysis, trend forecasting, and vendor relations to drive assortment planning and ensure alignment with sales targets. Implemented strategic pricing and promotional strategies to enhance product visibility and drive sales growth in a competitive retail environment. Launched, maintained and operated the company’s first ecommerce website. Maintained social media presence and partnerships with local organizations.

Experience in providing exceptional service, driving sales, and managing inventory. Proven track record in achieving sales targets, assisting customers with product selection, cross-selling, and ensuring a positive shopping experience. Adept at working in fast-paced environments, point of sale systems, and maintaining a well-organized store layout alongside shipping and receiving duties.