Handled full marketing campaign for movies to be distributed which includes but not limited to public relations, print, broadcast and digital media. Coordinates with advertising and media agencies as well as theater bookers and owners. Submits periodic reports on marketing and distribution to foreign principals. Talks to potential sponsors and partners. Directly answerable to the CEO.

Handled top selling brands such as Nacho Corn Chips, Wild Willy’s Real American Chicharrones, Thin and Crispy Banana Chips and Crispy Shrimp. Handled special events and sponsorship link ups with other companies and organizers. In charge of new product launches. Analyzes sales figures geographically and distribution-wise so as to come up with tailor-fit marketing strategies. Coordinates and meets with existing and potential distributors. Looks at sales trends and competition activities. In-charge of Leslie research.

Tasked to seek out potential distributors, outlets and other tie-ups aimed to have the product accessible to both doctors and patients. Seek out sponsors and partners for the various sports events organized by Sel-J Sports. In charge of conceptualizing some collaterals and communication materials for Enersel Forte, Ibuprofen Mutrim and Therasil lozenges. Handles coordination with private and government organizations.