Jay Caballero Email & Phone Number

Philippines

Richmond, Virginia, Us

Windsor, Berkshire, Gb

Atlanta, Ga, Us

Chicago, Illinois, Us

Coyote Logistics, a UPS company, is a leading global transportation and logistics service provider. Reporting to the Director of User Experience and working with a cross-functional team, I designed user-focused experiences for both our responsive customer website/mobile app and our internal enterprise application. Highlights include:• Co-designed a new feature notification workflow that resulted in a 1000% increase in visits to a feature introduced on our customer website.• Led the design of our dynamic load board, creating purposeful microinteractions that assisted the user in navigating the page and enhanced their overall experience.• Employed the design thinking process to create new features and improve existing ones, such as: redesigning the FAQs section, designing the digital version of a manual customer workflow (Detention Request), creating a new feature walk-through animation, and spearheading building the design system of our customer mobile app.

New York, Ny, Us

iCrossing, owned by Hearst, is a global digital marketing agency that combines proprietary technology with top talent to build connected brands that deliver results. Reporting to the UX team lead, I was responsible for several projects for some of the agency’s top CPG clients. Work included evaluating and updating an existing site map, reimagining the related site navigation, and wireframing and prototyping engaging responsive web pages.

Designation is a 24-week intensive UI/UX design program that trains future design leaders in the fundamentals of UI/UX and interaction design. I became proficient in industry-standard software and best practices, and worked on client projects in a collaborative environment. Clients include:• Stride 360. A 2-in-1 bike/elliptical home exercise machine startup with an accompanying mobile digital interface. My team and I worked off existing UX deliverables and, with additional research, we explored and created divergent designs geared toward the user persona. Our final deliverables include: mood boards, style tiles, logo, high-fidelity mock-ups and prototype, UI kit, style guide, and a marketing site.• Roady. A rideshare aggregator app startup. Based on user research, my team and I created foundational design directions, accompanying wireframes, and the same final deliverables as Stride 360. Additionally, we ideated on numerous solutions and concept tested with ten users to come up with several competitive differentiators for further exploration.

Chicago, Il, Us

Kelly Scott Madison is a media marketing agency that provides business strategy and data analytics media services to their clients. Working under the accounting group, I achieved the following:• Handled all of the billing and reporting requirements of a couple of the company's biggest CPG and retail clients, Tito's Vodka and Cabela's — among other smaller accounts;• Created the first draft of the billing manual for my clients

Chicago, Il, Us

A local Chicago, woman-owned staffing agency that have been partnering with businesses in the city for the last thirty years. Through the agency, I accomplished the following:• Managed the file transfer process for the National Accreditation Program for Breast Centers (NAPBC) group's transition between two proprietary database systems;• Assisted the panel sessions group during the American College of Surgeon's 2015 National Clinical Congress. I was also assigned to lead the post-test self-assessment questions project that involved working with a third-party vendor's online program and coordinating with around 600 panel sessions presenters.

A small, neighborhood ice cream and dessert cafe that offered unique treats and family favorites• Single-handedly established the store from idea to a successful business that saw an annual sales growth average of 10% year-over-year;• Conceptualized the store's brand identity, interior design, menu/product mix, and pricing — and designed all of the store's marketing collateral and seasonal ads;• Carried out low-cost/high-impact marketing activities including: social media promotions, customer loyalty programs, and several "corporate" social responsibility (CSR) activities

Now part of Affinity Global, was a national collections agency operating out of Chicago• Improved service efficiency that resulted in an increase in (debt) accounts placed with the company by satisfied clients;• Handled reporting, forecasting, client communication, internal dissemination of client requirements, and processing of correspondence received from the clients' debtors

Suwon-Si, Gyeonggi-Do, Kr

• Responsible for target achievement, strategic and tactical activities, workflow process improvement, purchase order management, supply chain, and coordination with HQ in South Korea;• Helped to increase local market share of the brand by 21% (vs. 18% PY);• Conceptualized an innovative merchandising best practices program for the entire segment and a "path-to-purchase" program for our flagship models

Greater Chicago Area, Il, Us

• Responsible for target achievement, ATL and BTL, sponsorships, and disposition of expiring stocks. Also laid the groundwork for new Tang product extensions;• Captained the Tang Leadership Regional Program - recovered lost market share via the implementation of various focused programs and "below-the-line" activities;• Project leader of the Tang Merchandising Program - led the team in the adaptation and implementation of different merchandising materials from Kraft Latin America

Vevey, Ch

Key Accounts Supervisor• Part of the team that handled the largest key accounts chain in the Philippines, SM Corporation;• Conceptualized and implemented successful nationwide store-level promotions for the supermarket division and an innovative chiller display for the convenience store divisionMarketing and Sales Management Trainee• Conceptualized and developed the Nestle Philippines 2002 Good Warehousing Manual;• Captained the following successful "below-the-line" activities of the first-ever "Nestle Breakfast Campaign": - A nationwide texting/SMS promotion tie-up with the Philippines' Globe Communications. It was the first promotion to utilize the "highest accumulated points-wins" mechanics and it received 10 million texts — the highest among all text-based promos at the time;- In participation with Shell Philippines, distributed one million stickers (of the promo's logo) to Shell's customers throughout Metro Manila;- A town-level TV and radio-based promotion with the Philippines' largest media networks: ABS-CBN and GMA