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Experienced investment writer and content strategist, specializing in content for the asset and wealth management industries.
Verbal Alpha
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FounderVerbal Alpha Sep 2016 - PresentDenver, Co• Work with executives, investment staff and marketing teams to create marketing campaigns that establish the asset manager as a thought leader on a particular issue• Write blogs, white papers, opinion columns, market commentaries and other material for asset management firms on a recurring basis• Ghostwrite paid and earned media placements for asset managers and other financial services firms
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Senior Markets WriterCharles Schwab Apr 2016 - Sep 2016Produced content for the Schwab Newsroom, a news-based content program leveraging paid media and email to share Schwab's outlook on financial markets -
Director, Equities ContentJanus Capital Group May 2012 - Apr 2016Denver, Co• Responsible for all public- and client-facing material representing Janus equity products including whitepapers, mutual fund commentaries, financial market perspectives, analyst Q&As, quarterly sector outlooks, social media content and other material to support our marketing efforts• Owned projects from idea generation phase through final release of material• Worked with a broad range of stakeholders to generate input and incorporate feedback in written material including the retail and institutional sales and marketing teams, individual wholesalers, compliance, sector analysts, portfolio managers and the chief investment officer• Worked with external marketing and public relations agencies to ensure clarity of the Janus message• Managed junior investment writers -
ReporterFundfire Apr 2009 - Aug 2010New York, Ny• Started a new area of coverage for the publication, reporting on the investment consulting industry• Worked with institutional investors to uncover problems they faced during the market collapse and subsequently wrote stories about how those new challenges were being met • Wrote detailed stories on the specific nuances consulting firms analyze in a firm’s investment process• Used new media to help asset managers better communicate how they were solving investment issues -
Marketing WriterLaird Norton Tyee Mar 2008 - Mar 2009Seattle Washington• Repackaged complex information from investment staff into easily digestible written material for clients• Implemented innovative conference calls to put clients at ease during the market downturn• Analyzed survey data and produced the firm’s annual Family Business Survey, a report distributed to family business owners throughout Seattle in order to find new wealthy clients for the firm• Wrote marketing collateral and sales material to communicate the firm’s values and services• Worked with internal tax experts to write material that communicated how changes in tax laws might affect clients
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ReporterPensions & Investments Feb 2007 - Mar 2008New York, Ny• Wrote stories communicating how issues in the broader economy affected the investment landscape• Excelled at investment writing: Won a Chicago Headliner’s Club Award for in-depth feature stories on the 20th anniversary of the October 1987 market crash, detailing what investors learned from the event• Balanced multiple projects writing breaking news for the web site and stories for the bi-weekly print publication• Spoke with chief investment officers at asset management firms to get their opinions on where the market was headed -
ReporterFundfire Oct 2004 - Feb 2007New York, NyDeveloped and relied upon an elaborate network of sources to stay abreast of the most topical and important issues facing the investment management industry• Wrote stories in a high-pressured, deadline environment to deliver must-have content to our readers on a daily basis• Spoke with endowments, foundations, pension funds and wealth management firms to assess investment trends, needs and concerns in the institutional investment industry• Spoke with money management firms to assess how they were competing against rivals to gain institutional investment clients
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ReporterTulsa World Media Company Jun 1999 - Oct 2004Tulsa, OkCovered several different beats during a five-year reporting career
Jay Cooper Skills
Jay Cooper Education Details
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Journalism
Frequently Asked Questions about Jay Cooper
What company does Jay Cooper work for?
Jay Cooper works for Verbal Alpha
What is Jay Cooper's role at the current company?
Jay Cooper's current role is Investment Writer and Communications Consultant.
What is Jay Cooper's email address?
Jay Cooper's email address is ja****@****nus.com
What is Jay Cooper's direct phone number?
Jay Cooper's direct phone number is +120646*****
What schools did Jay Cooper attend?
Jay Cooper attended University Of Missouri-Columbia, University Of Missouri-Columbia.
What are some of Jay Cooper's interests?
Jay Cooper has interest in Writing, Marketing, Finance, Running, Communications.
What skills is Jay Cooper known for?
Jay Cooper has skills like Investment Writing, Marketing Communications, Interviewing, Journalism, Marketing, Analysis, Social Media, Asset Management, Publications, Finance, Feature Articles, Storytelling.
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