Senior Vice President, Analytics
Axiometrics, A Realpage Company
Advisory Services• Led creation of Advisory Services offering, leading to a significant create in contract values.• Clients included REITS, investment firms, and developers. Deliverables included activities such as investor and board presentations, custom portfolio analysis, and special data projects.• Oversaw ad hoc revenue generation for market selection and feasibility studies.Product Management• Leveraged consulting services as user feedback sessions for new product research.• Product’s interface at acquisition by RealPage was based on “productizing” the manual, bespoke insights my team created for clients. Examples included instant portfolio, market, and property analysis.• Assisted other departments as the company expanded its offering into tracking student housing and the construction pipeline.Content Marketing• Research and interviews featured in all forms of major national media including CNBC, The Wall Street Journal, and Bloomberg.• Regular presenter at major industry conferences such as NMHC, Multifamily Executive, ULI, CBRE, and various apartment associations.Research and Data Methodology, Other• Completed more than 30,000 telephone surveys to apartment properties to collect rents, occupancy rates, renovation information, and amenity details.• Trained sales team on product and data methodology; Acted as a sales engineer, leading all sales calls for approximately three years.