Jay Dillon Email & Phone Number

Manage a team of Digital Content Creators to develop, write, and publish content to an ever-expanding audience. Implement standards, best practices, and policies that leverage the power of social media and SEO to foster continued growth across digital platforms including website, news apps, streaming services, and CTV. Create an original digital stream strategy that sets FOX 2 apart from direct competition to capitalize on growth opportunities• Collaborate with newsroom managers to create a cohesive news product between digital and on-air that prioritizes content that is best suited for online streams, web stories, and videos• Gather and analyze data to create reports that inform managerial decisions about content, streaming, and strategies• Use extensive news experience and knowledge to quickly discern facts and information for editorial decisions on content publication and push alerts, while simultaneously utilizing SEO and social media best practices to create the best outcomes for viewership and the station’s brand• Daily website and social media management which includes researching, writing, posting, and distributing 35- 40 local and national news stories• Work closely with sales management on content-lead initiatives that increase revenue and create lasting relationships with clients based upon results-driven content integration opportunities• Recognized as a leader among digital content staff within FOX Television Stations who regularly advises digital content managers at other markets on ways to increase engagement across all digital and social platforms and how to create innovative strategies for collaborating with sales• Accomplishments include increasing monthly SEO traffic from 8% to 15% (April ’22 vs April ’23), growing the largest cumulative social media following for a news organization in the state (1.7M), and a ComSCORE leader in 12 of 16 months (starting Jan. 2022)

Oklahoma City, Oklahoma Area

Daily website management including research, writing and posting of 15-20 local and national news stories. I also supervised a team of reporters and assignment managers to ensure continuous updates and alerts.Built and maintain a social media brand by developing and executing a daily schedule for Facebook that includes posting local news of interest, engaging topics to spark conversation, viral news stories, working with the sales team to craft sponsored posts, and promoting primetime and nightly news. Used Twitter to post additional content and respond to mentions, direct messages, and replies; and operating Google+, Pinterest, and Instagram accounts Actively participated in newsroom discussions, contributed to daily editorial meetings, and helped determine which content is relevant to viewers Guaranteed the prompt communication of breaking news via web page banners, push notifications, social media updates, and text alerts Orchestrated the creation of a new website by designing the layout of the website, building story pages for local news, national news, sports, and weather, and creating categories, video and slideshow landing pages, publishing rules, and utility blocks Created and implemented a digital strategy that resulted in the tripling of total visits, unique visitors and page views after two months in the position; an increase in web page views by 300% in the month after transitioning to Worldnow and by 700% within six months; a growth in the Facebook fan base by 63,000 fans in 15 months that increased the organic post reach from 20,000 to 290,000 views; and doubled Twitter followers from 6,000 to 12,000Propelled the station's website to the second most viewed Worldnow website for the month of April 2013 (450 sites) and the second most viewed site in the Sinclair Broadcast Group (145 sites)

Fayetteville, Arkansas Area

• Independently researched, developed, and wrote local news stories for broadcast and assisted with the management of the station’s website by posting videos, creating web exclusives, and archiving stories• Organized and lead editorial meetings with reporters and anchors twice daily to determine which local stories to pursue while supervising the newsroom staff to ensure accurate reporting and fair coverage• Handled breaking news events and determined which details, including personal and/or sensitive information, should be released to the public

Fayetteville, Arkansas Area

• Collaborated with anchors to create an Emmy award-winning news program that integrated local, national news into a fast-paced, creative, and compelling hour of news• Helped to further brand the show by writing segment teases, daily promotional giveaways, and direct interaction with fans during the broadcast which resulted in a 600% increase in Facebook fans• Tracked the popularity of national and international headlines to create a countdown segment of trending topics called “The Pulse”

• Refreshed previous day’s copy to convey a different angle on previously run stories • Wrote new and exclusive content for the morning broadcast and ensured that each half hour was different for the entire two-hour show• Determined which pertinent topics the anchors would use for on-air banter• Created KNWA Today’s Facebook page and Twitter account

Topeka, Kansas Area

• Helped assemble and launch a new two-hour morning show• Wrote and edited scripts for local, national, and international content on-air and online• Edited national packages and video to differentiate the broadcast from other local media outlets

Topeka, Kansas Area

• Shot and edited raw footage to create packages for use in the 5, 6, and 10pm shows including interviews, fresh B-roll, and file video• Responded to breaking news events and determined which shots would be most interesting for broadcast• Collaborated with reporters to ensure a professional looking product

Bachelor'S Degree, Mass Communication/Media Studies

Ba, Journalism