 Drives a vision of growth and mutual success for TCU and Learfield IMG College.  Increased six- digit partners from four to over twenty in two years. Closed the largest partner deal in TCU history in 2019 which said deal is nearly double the next largest partner deal.  Serve on the Director of Athletics executive team with increasing leadership roles. Led the department in developing the COVID plan for large events including Football, Soccer, Volleyball, and Men’s and Women’s Basketball, and Baseball.  Won an award as one of two top General Managers in the company in 2016.  Continue to lead many of the duties of the vacant Deputy Athletics Director of External Affairs since 2018.  Negotiated a new Multi-Media Rights deal between TCU and Learfield IMG College that will increase revenue for both parties while maintaining a win-win scenario.  We overhauled the gameday experience in football which made for a more fan-engaging experience and a home field advantage.  Raised over three-million dollars for the east side premium expansion.

 Consulted for three national businesses. These businesses utilized my business connections and expertise to grow margins and reduce costs.  One of these businesses engaged deeply in contract negotiation. We were able to re-negotiate over fifty percent of their contracts with better terms. The other business was a start-up looking to expand its digital networks and marketing capabilities into new markets. Lastly, as a consultant for the Big 12 Conference in their bowl negotiations, we were able to negotiate new four-year deals that increased revenue for the Conference and allowed more opportunities for post season play for student-athletes.

 Lead executive for external operations for all Fiesta Bowl events and operational teams. Led Team Operations, Marketing, Sales, Communications, Media, BCS negotiations, Big 12 Liaison, Gameday operations, Title Sponsor Liaison. Administrative oversight of football bowl operations.  Strategically built assets, set pricing, and market strategy for all events including games, ticket pricing, sponsorship assets, suite pricing, marketing, and advertising. Strategically maximized revenue growth each year with an emphasis on improving margins for lower-revenue events.  Was the primary lead for Fiesta, Orange, and Sugar Bowls in negotiating a new BCS agreement with the Conferences and ESPN. During negotiations, we successfully improved the agreement from the previous cycle in forty-four of forty-eight critical areas.  Successfully planned and executed three national championship games.  We were considered best in class for team operations, fan experience, and hospitality.

Top performing national regional executive who led diverse high performance cross-functional teams that maximized regional operations effectiveness and ultimate profitability in the areas of: Organizational performance improvement, Regional/National visionary strategic planning and tactical initiative implementation, organizational P&L, sales & marketing, customer service, product development, needs assessment, direct response advertising, and strategic partnerships/alliances with intermediaries.• Performed dynamic and persuasive C-level presentation outlining the importance of creating a staff recognition program to improve employee results/morale which was adopted nationally.• Maintained aggressive year-over-year new market growth of 80% over a 3 year period by implementing new pricing strategies and raising quotas which reduced cost per gross add.• Increased overall organizational profitability by revising all sales measurement/metrics/reporting tools and turning around underperforming sales force through implementing improved focus, training and motivation to exceed aggressive profitability goals in one year.