Jian "Jay" Gelvezon Email & Phone Number

Remote, San Diego

• Execute marketing campaigns, including segmentation, testing, QC and scheduling• Setup new CRM instances (includes migrating data, optimizing settings, and creating custom dashboards)• Utilize email and SMS marketing platforms to distribute highly-customized messages to difference audiences• Collaborate on projects with developers, designers, copywriters and strategists• Create custom reports for clients, summarizing campaign performance and other marketing KPIs• Monitor inbound marketing performance regularly with various marketing platforms, such as HubSpot, Klaviyo, Google Analytics, and Google Search Console

Greater Los Angeles Area

• Built workflow automations, lead generation forms, landing pages, email templates, call-to-action buttons, content offers, and social posts with direction from the Creative Director and input from clients• Planned monthly editorial calendars for clients by researching industry trends and gathering ideas• Aligned short-term goals to achieve lower and upper level funnel conversions• Analyzde and reported on content performance across all distribution channels• Supported Account Managers by assisting with notetaking, scheduling, and client communication• Helped with client kickoff and weekly/monthly check-in meetings

• Worked with seven news editors and over 50 writers to understand their specific photo needs• Selected and edited photos for weekly print editions and daily online content• Led a team of 25 student photographers throughout two academic years• Held weekly meetings with staff and critique sessions on photography work• Articulated creative direction to photographers and assigned photo assignments• Identified key individuals in photos during sports games and events for photo caption writing• Laid out photos for the newspaper paying particular attention to detail and layout• Uploaded photos to WordPress's online content management system and tagged photos for SEO

• Completed weekly photo assignments for print and online publication• Mentored new photographers on photography basics

• Enhanced Unitrans’s public image through event outreach for a bus system of over 20,000 daily riders• Executed marketing campaigns through social media channels and an editorial calendar• Wrote copy and laid out media for flyers, brochures, and promotional items• Offered input to managers and colleagues on proposed changes to Unitrans routes, stops and times

• Captured photos of events, people, activities, and products for SAMC and its affiliates• Executed imagery and design of marketing materials and lookbooks• Sustained a high level of professionalism when working with models and clients• Established a department-wide style guide for promotional imagery

• Listed and compiled over 300 social media accounts which were never previously accounted for• Researched and prepared a list of bloggers and personalities for outreach and publicity• Assisted with writing press releases and identifying media outlets relevant to UC ANR’s goal• Planned initial social media awareness campaign for University of California wide audiences• Identified, tracked, and analyzed social media and marketing KPIs• Developed media recommendations and kept up with the latest media trends in nutrition and food• Proofread and edited media documents taking into account style and grammar

• Wrote and managed content for an online newsletter sent weekly• Conceptualized and created simple graphics for social media

Bachelor Of Arts - Ba, Communication

Bachelor Of Science - Bs, Nutrition Sciences