With communications team, responsible for messaging campaigns that reach more than 600,000 parents, students, and high school counselors per year and provide content and database management to coordinate event registration and implementation for hundreds of in-person and virtual events annually.• As a member of search team, develop search strategy to ensure robust prospective pipeline to meet university enrollment goals. Develop communication themes, particularly with respect to messaging regarding robust financial aid policies. Assist in refining strategy to reflect changing legal environment and shifts in standards for evaluation of prospective students. • Coordinate sophisticated multi-channel yield communications in support of department efforts that exceeded ambitious university yield goals. • Manage web, social, and email communication strategy and ensure coordination with overall messaging goals of the Office of Undergraduate Admissions. Monitor analytics and advise on adjusting strategy as needed. • Serve as key player in lifecycle of printed communications, from conception to copy and editing to print coordination and distribution for 90 distinct pieces annually, ranging from postcards to 64-page viewbooks.• Liaise with university departments and divisions, providing accurate and consistent implementation of communication plan. Member of operations and innovation team. Assist with implementation of digital decision reveal.• Operate as primary external relations contact for web content and service vendors to leverage new technologies in building and implementing communications plans. Supervise implementation of event management platforms and train staff on use. • Directly supervise full-time communications coordinator position and part-time student volunteers.

During my first six years as member of communications team, Vanderbilt OUA increased its annual applications 10% and rose in the national rankings.• Chaired Operations and Innovations Team and member of Strategic Marketing Committee.• Developed and implemented web, social, and email communication strategy.• Managed social channels. Created content, templates. Selected and trained new users.• Managed official blogs, supervised bloggers, content, and calendaring. • Evaluated new media platforms and trends and advised on integrating into communications strategy. • Spearheaded creation of first Snap Chat and Instagram accounts and related campaigns. Developed and implemented “student takeovers” as marketing message for potential applicants. • Monitored Google Analytics on email campaigns and made email strategy recommendations.• Reviewed new third-party platform solicitations and make recommendations on adoption. • Managed update process for official PowerPoint decks, ensuring consistency in tone and experience for admissions representatives. • Coordinated photography requests. Managed photo library. Worked with University News and Communications to create video and related content.

Oversee strategic planning for program growth and development. Manage and develop database and website for wide range of programs including conferences, speakers series, and other on-site offerings, serving thousands of gifted youth, their parents, and educators nationwide. Work within budget to fund faculty and assistants, secure accommodations and classroom space, materials, and catering for residents of the program. Serve as primary contact for participants, schools, and other organizations. Implement data collection projects to further research objectives of program Develop and maintain relationships with strategic partners providing scholarship funding for student participants. Liaison with Office of Undergraduate Admissions. Represent the program at national conferences and make presentations to area schools. With community partners, coordinate outreach to underserved populations including students of poverty and minority populations. Develop financial aid policy and work with families seeking assistance. Write and edit communications, including electronic newsletters, course catalogs, and mailings.

Instructor for Duke TIP Scholar Weekends, which provided 15 contact hours during intensive weekend seminars for students in grades 8-12. Developed and taught: “Bats, Balls, and Business: The History of Baseball and America” and “Touching the Sky: Skyscraper History and Design”

Instructor for summer residential program offering academically gifted students the intensive pace of a college-level course. Summer classes consisted of approximately 115 instructional hours during a three-week term. Developed and taught “Introduction to Architecture”; trained, supervised, and evaluated teaching assistants; conducted academic conferences for struggling students.

Supervised residential group of 7th and 8th grade boys, organized evening and weekend activities.

Oversee production at the flagship franchise of the company, supervising crews of up to 30. Point person for business-to-business sales, ensuring that corporate orders were correct.

Staff photographer for nation’s second largest regional magazine. Digitized images for layout and assisted freelance photographers on location shoots.