- Overview and translate budget into assortment, operational, and digital marketing strategy for Tmall, JD, Wechat MiniP, and Douyin and achieve 100+% YoY online sales growth in two consecutive years.- Create compelling, trend driven, and brand-appropriate digital presentation with both global and local created content in regards to the delivery of commercial results, user experience, and brand image with a focus on KPIs.- Lead e-commerce team of three members to develop, execute, and monitor annual business, marketing, and operation plan and identify new opportunities working across related depart- ments.

- Manage e-commerce platforms and menswear product assortment with both global and local strategy for various markets including China, Taiwan, Hong Kong, Thailand, Vietnam, Singapore, Malaysia, and Macaw- Oversee product roadmap and define the vision and strategy of all online channels presentation by interacting closely with data analyst, communication, and studio team- To achieve sales and business objectives for events such as Single’s Day and Super Brand Day through analysis, effective stock management, strategic activities, and working alongside different departments- Define market trends and product requirements. Conduct business review reports, pre-season, in-season, and annual, related to driving business goals

- Developed and managed 10M RMB merchandise assortment strategies in sales pipeline with 20+ doors in DTC, wholesale, and consignment channels.- Built and track a three year business development plan to expand channels, achieve sales targets, and establish brand awareness by consistently adjusting key drivers.

- Built and managed e-platform and merchandise - Planned product range and assortment in coordination with the production team

Managed and Utilized various products and platforms including Shopify, Aims 360,and GA, to support targeted marketing activities and product selections.