DIO USA is dedicated to transforming next-generation dentists into leaders of digital dentistry. From world-class education through the DIO Digital Academy to their innovative DIOnavi dental implants, DIOnavi self-guided workflow, and DIOnavi Full Arch systems — they’re the one-stop shop to poise a dental practice for further growth.My role: Responsible for the voice and tone of the brand in the American market. All touchpoints —website, newsletters, blogs, social media posts, landing pages, press releases, customer-journey emails, flyers, doctor presentations, and video storyboards.

Freelance or onsite Creative Direction, Branding, Strategic Planning, and Copywriting. Full-service integrated marketing and communications from home.CLIENTSACI Jet • Codesign • Facet Interactive • Ingram Micro LifePharm • Portero Concierge • Powerstone Property ManagementProcom Products • Pristine Surgical • Spuhler Associates • Ten-X • Wehco Video AGENCIES/BRANDS• Creative Productions — Metrolink, Toyota, USC Sports Properties, Goodwill, Long Beach Transit• ES3 — Kia Motors, Mazda• Identity Marketing Group — CoolPad Quattro II, Avivo• M.A.D.E. — YP, Pump It Up, Elements Massage Salons• Media Partners Worldwide — Lumber Liquidators• Strausberg Group — Local Framework • Vision Design Center — The Art Institutes• W Brand Studio — CarPark, Inc., Shoring Engineers, Sentry Control Systems, Pacific Resource Recovery, Pure Elements Water, PCH Exclusive Homes, Little Owl, HoneyMee, Renew Landscapes, Shigeru Kawai, MultiMedical Systems, The Edmon, Rejuvenation Wellness, Baker Commodities, Inc. • Westamerica Communications — System PaversAWARDS2017 Gold Herme Creative Awards, Consumer Website—The Edmon2017 Silver American Advertising Awards, Online/Interactive Consumer Website—The Edmon2017 Gold Herme Creative Awards, B2B Digital Website—Shoring Engineers2017 DotComm Awards, Platinum Winner—Shigeru Kawai2017 Platinum Herme Creative Awards, B2B Website—W Brand Studio2017 Bronze American Advertising Awards, Online/Interactive Website B2B—W Brand Studio2017 Honorable Mention AVA Digital Awards—W Brand Studio2017 Platinum Herme Creative Awards, B2B Digital Website—MultiMedical Systems2017 Platinum Herme Creative Awards, Small Business Digital Website—Renew Landscapes2017 Platinum AVA Digital Awards, Website—Renew Landscapes

Company: Fintech platform pioneering access to affordable credit for underbanked Latinx businesses. First AI-powered, Community Development Financial Institution (CDFI) fueling generational wealth. My role: Create all concepts/copy to increase user conversation rates and lower customer acquisition cost. Google Display and Facebook advertising campaigns. Website pages. Landing pages. SMS and Email journeys. Ghost writing for CEO. Pitch articles. Press releases. • Lowered CAC from $911 to $493 in first 30 days• Increased SME user conversion to 121%

WeSpire transforms Fortune 500 companies to become more purpose-driven businesses. Their award-winning, human-centric programs have empowered over 100 companies who collectively have nearly 5 million employees from 146 countries. Corporate ESG goals are achieved through behavioral-changing campaigns that focus on Inclusive Culture, Sustainability, Wellbeing and Social Impact.Redeveloped company voice. Website updates. One pagers. LinkedIn post ads. Tweets. Facebook posts. Email campaigns. Landing pages. Google PPC. Case studies. HR Executive Targeted Emails. Sales deck.

COMPANY: BIMobject® is where the world’s leading building manufacturers come to create, host, maintain, syndicate and publish digital replicas of their branded products. Their proprietary platform—BIMobject Cloud—houses the largest database of building information components on the planet. These downloadable files enable architects, engineers and designers to accurately render their plans. This minimizes confusion, maximizes communication and empowers better decision-making before construction takes place. BIMobject is a publicly-traded technology company on NASDAQ OMX: ticker BIM and acknowledged by the investor community with a Top 100 Red Herring Global award. MY ROLE:Create brand messaging while building a corporate voice for all global communications.

Complete rebrand of a local tech company and launched their first product—the School Zone app. From Brand Positioning to Corporate Identity and all consumer-facing touch points—I defined the business as people creating technology that helps your people communicate. For small-to-medium sized companies, ClearWin can implement a single-source software system that'll manage 100% of your business. In the educational sector, their exclusive app enables schools to stay connected with teachers, students, parents and PTAs 24/7. It's the only app of its kind that doesn't charge an annual fee.

Responsible for brand voice and corporate tone for two core business divisions: Ten-X Homes and Auction.com. The parent company (Ten-X) had just been rebranded. I was brought in to define each sub-brand’s promise and personality traits. Conceptual development and content creation of corporate and product websites, Zillow ads, real estate agent acquisition flyers, landing pages, thank you emails, search engine optimization, email drip campaigns, product promo videos, auction reminder banners, as well as ghost-write letters for upper management.

I was brought on board to reposition the eighteen-year-old agency under the new tagline of Totally Branding. Crafted the company's new voice, market messaging and website content—which garnered a Silver Addy Award for best B2B Website in 2017. Also attracted new clients, developed brand positioning/ brand promise, plus created go-to-market strategies for Shoring Engineers, Sentry Control Systems, Pure Elements Water, PCH Exclusive Homes, Little Owl, HoneyMee, Renew Landscapes (Platinum MarCom Award winner 2017), Shigeru Kawai, MultiMedical Systems and The Edmon.

Responsible for brand positioning and company messaging (visually and verbally) for their core business products/services including unsurpassed reference standards, state-of-the-art analytical testing, authoritative source consulting, and scientifically-proven ingredients. ChromaDex's patented brands include NIAGEN®, PURENERGY®, pTeroPure®, and ProC3G®.Creation and management of corporate and product websites, press releases, leaderboards, print ads, print and sales materials, search engine optimization, email campaigns, trade shows, sales and investor presentations, plus new product nomenclature and launches.

Responsible for company brand positioning and creating the corporate voice for all internal and external communications. Lead generation campaign development and CRM implementation. Concept various marketing tactics including eNewsletters, eBlasts, blogs, press releases, auto-responder emails, sponsorship letters, directory descriptions, banner ads, landing pages, flyers, and print ads. Complete website rebrand on two flagship products—www.SuperCamp.com and www.QuantumLearning.com.

Creative leader from company inception. Responsible for conceptual development, targeted messaging, brand posturing and execution of clients' marketing initiatives. Also senior copywriter, both long and short form manuscripts, while providing creative direction to art directors and production artists.CLIENTSAlabama Credit Union • City of Buena Park • City of Dana Point • Comcast • Cox Communications CU Direct • GE Capital/CareCredit • Partners Federal Credit Union • Tamiya America, Inc.

• Fell back on freelance after the dot.com bubble burst.• Responsible for finding work. Create the found work. • Bill for the work.• Constantly call accounting departments to collect payment for the work.CLIENTSJ.C. Ford • Great White Truck Wash • Natures Image • Silvercross • Total Communication ServicesUrban Crossroads

• Creative leader in charge of all targeted messaging and brand posturing. • Responsible for fostering strategic alliance with Amsterdam affiliate.• Crafted in-depth Marketing Briefs defining Brand Personality and Essence.CLIENTSCHA • Classic Foods, Inc. • Coast Hills Church • End 70 Corporation • Entelechy • Ernst & Young

• Creative Lead from company inception.• Responsible for agency's brand posturing and identity.• Supervision of art directors and production artists.CLIENTSBarbecues Galore • Boral Lifetile • Calmar Inc. • Gish Biomedical • Greystone Homes • GT Bicycles

• Collaborated with copywriter on conceptual development.• Responsible for developing agency's internal network.• Supervision of photo shoots and press checks.CLIENTSAmerican Isuzu Motors, Inc. • Bowers Electric • Calmar Inc. • Custom Building Products Fluor Daniel, Inc • Survivair

• Creative leader in charge of all targeted messaging and brand posturing.• Responsible for art direction, photo shoots and press checks.• Supervision of production artists and copywriters.CLIENTSAllsop • Cignal • KHS • MLO • Pedal Pak • SR Sakae USA