- Manage and oversee all CRO processes, Onsite Merchandising and Platform management – overseeing all Key Metrics and identify gaps or areas for development.- Driving Core business objectives aligning all key stakeholders of the business. Display a Customer-First perception to enhance our platforms, personas to drive acquisitions / retention.- Using internal or external data tools (Analyst Teams) Problem solving /making informed decisions for optimisation, identify areas of improvement with daily, weekly, monthly KPI reports. - Lead / Manage multiple projects for the group with a clear roadmap or execution or delivery. - Proven YOY growth by 40% (over 2.4m in revenue increase), due to re-platforming, consistent Trade Planning, Onsite Merchandising & Optimisation, and Marketing alignment to drive our Own Brand website at Chillblast.com- Digital lead for all onsite Content, Landing Pages, Brand Pages and Campaign Alignments. - Gatekeeper in driving conversion to exceed KPI for each penetrative department across the 4 trading websites. - Lead all testing / A/B Testing practises for the group using data and historic performance for insight. - Key Stakeholder to align all eCom departments, - e.g., Buying: new range exposers, promotions, onsite developments with our Dev, UX, CRO and Insight teams, working with Marketing for all key business activations making sure its fit for purpose. Coordination with CX, Warehouse of activity that may impact their workflows for full transparency. Analyst - managing all day-to-day / BAU tasks + individual projects. - Use our inhouse HR team to support team management and support as and when needed. Challenge the team in all aspects of the Merchandising world and help elevate them to widen their knowledge and experience allowing them to progress.

Lead our eCom Merchandising team to optimize all our websites to drive conversion through data, development, redesign and testing. Co-ordinate all Trade Planning activity for the business – linking between all departments to drive all key objectives with a customer 1st focused mindset.Key Relationships - Buying, Marketing, Development, UX, Analysts & Customer Service.• Co-ordinate all Group Trade Planning activity.• Bridging the gap between all commercial departments (Buying, Merchandising and Marketing) and working alongside Development and Analyst teams – for all case of optimization and alignment. • Oversee, lead and delegate actions to the Merchandising Team and manage all team projects.• Team management, mentoring and developing. • Drive / Optimize CVR, with a customer first attitude.

Managing, planning, and executing all onsite activity for Zoom by Ocado across all platforms.• Sole ownership of all platforms (APP, DESKTOP, MOBILE & TABLET) working closely with ourProduct and Development teams in Poland to enhance our UX - build roadmaps to site enhancements as well as fix issues.• Driving conversion, Sessions to site, Cash Basket /AOV, Department Penetration Analysis, Media Engagement, Checkout Abandonment, Sales and Profit from online trading activity as well as Trending / Down Trending Search Terms.• Managed all how to guides, landing pages, inspiration pages, recipe pages across the site alongside out development and UX team to optimise conversion and loyalty. • Creating, managing, and running our Yearly, Quarterly and Periodically Trade Planning session, reviewing past performance, and taking appropriate action where necessary to enhance sales and maximise performance.• Maintain, enhance, and challenge our Supplier relationships to ensure Merchandising are exceeding our relevant KPIs - including but not limited to promotions, onsite obligations, implementation as well as drive supplier partnerships to grow other streams of revenue. • Work with the Buying to identify new ranges of opportunities online, Zoom by Ocado is a growing business – reaching out to new demographics and geographies – part the team’s expectations is to identify where we can ‘win’ against competitors and ensure this is advertised with onsite Merchandising. Weekly Analyse the performance of key online opportunities, ensuring regular insight to all key stakeholders.• Working daily with our Creative Team for all onsite media assets, site redesigns briefs, social media posts and strategic Seasonal Campaign Events.• Working with external platforms to further drive conversion, site enhancements, capabilities and analysis managing accounts with Citrus, Dynamic Yield, OSP, Contentful, Voyage, and Adobe alongside inhouse platforms. + Organic Social Media Management

The Perfume Shop – eCommerce Assistant Trading Manager• Responsible for supporting the eCommerce Trading Manager in maximising conversion, drive YOY sales forecasts with a target of > 20%, AOV, participation, sales and profit from online trading activity• Support in effectively implementing the onsite trading plan, reviewing performance and taking appropriate action where necessary to enhance sales and maximise performance.• Work with the wider Customer Experience Team to ensure the campaign strategy is delivered on the website and is aligned across the Business touchpoints to enhance the customer journey.• Build strong supplier relationships to ensure I deliver the relevant KPIs including but not limited to promotions, onsite support and implementation.• Work with the Buying team to identify new ranges of opportunities online, providing feedback to the eCommerce Trading Manager when required.• Ensure that The Perfume Shop has the right product range and location onsite for all products to best optimize performance.• Analyse the performance of key online opportunities, ensuring regular insight to the eCommerce Trading Manager and wider Customer and Experience team whilst producing regular management information and reports.• Develop strong and effective internal and external working relationships to support and enhance the sales and performance of The Perfume Shop’s website.• Line Manage a team of 4, ensuring timelines are met and product and campaigns are effectively implemented to meet the customer needs and maximise commercial results. Provide training and coaching and ownership for conducting regular one to one meetings and appraisals in a timely manner for my team, • Take accountability for developing and maintaining positive working relationships across the eCommerce team

• Relaunch Maplin’s Website, with full creative control on content, product and categorisation.• Work with the team to conceptualise, define, develop and deliver potential offerings online.• Lead with Buying in identifying, defining and creating promotions to be competitive. • Research the most effective online learning models, competitors and the best technological solutions for implementation.• Finding, engaging and nurturing relevant partnerships - developments• Managing and organising content creation overseeing Digital Designers.• Project management, site enhancements, design lead. • User/ Customer Experience Management – Assisting in strategizing potential Marketing.• Working closely with Customer Services, IT, and Operations Teams to ensure great customer experience across all channels and assist in further improving the end to end process.• Assisted in defining all Online processes in every department using previous knowledge from my 3 most recent position in eCommerce.• Post Launch – Trading the site, ensure all sectors across the site (merchandising, product, creative content, functionality, User Journey, optimisation and site development / enhancements) are maintained and pushed effectively to drive conversion – using the assistance of Google Analytics/ additional tool to back up decisions• Providing weekly breakdown/reporting in team meetings of site changes, wins/challenges – future ideas of enhancement.

• Manage a small team of product specialists work load for uploading products dependence on promotional and seasonal changes. • Stimulate sales on the websites by actively optimising product placement, and traffic for promotional purposes.• e-commerce and Google analytic experience; product performance and reflecting this in the content and placement within my merchandising management responsibilities• Liaising with the Merchandising, Marketing supply and Buying departments regarding stock availability, new online products and content amendments, SEO, PPC, PLA Feeds and requirements,• Making daily changes to optimise site performance and reduce customer service issues ensuring attention to detail is upheld. Consisting of stock availability times, delivery times, pricing/was pricing and product specifications, descriptions and images are accurate.• Dealing with all escalated customer service queries.• Upload of all online products to all categories through Magento, SAP Systems for SKU set up and Ampliance for imagery/visuals.• Promotion changes – assistance with web designing.

• Managing, maintaining, developing and upgrading all Client relationships.• In-depth client consultation for product placement on market places / multi–channel platforms / business strategies• Devising marketing strategies for the UK, devising copy and visual content; particularly for email campaigns, experience in carrying out customer events such as trade fairs, presentations and webinars.• Technical know-how in SaaS / E-Commerce.• Learn, manipulate, teach and educate clients on the technicalities of a robust sophisticated system.• HTML and CSS skills for web shop design template.• Client Language translation and localisation tools.• Building and maintaining new client relationships and partnerships across the e-commerce sector.

• Stimulate sales on the websites by actively optimising product placement, and traffic for promotional purposes.• e-commerce and Google analytic - product performance and reflecting this in the content and placement • Liaising with the Merchandising, Supply and Buying departments regarding stock availability, new online products and content amendments and requirements,• Online content management and implementer – copywriter and front end designing.• Making daily changes to optimise site performance and reduced customer service issues ensuring attention to detail is upheld. Consisting of stock availability times, delivery times and product specifications, descriptions and images are accurate.• Promotion changes – assistance with web designing. Adobe Photoshop experience for the front end creative; particularly photo editing and promotional banner adjustments, and maintenance of social media.