Leader | People Builder | Results Driven | Strong Communicator | Strategic Thinker | Globally Minded | Storyteller | Team Collaborator | Commercial Strategic Development | DTC Expert | Marketing | Strategic Alliances | E-commerce | Licensing | Style Trend Analysis | Product Development I began working at ACI International in 1998 while a senior at the University of California, Los Angeles, advancing my career from Product Development and Sales Assistant to Executive Vice President and Head of Sales of ACI. I have over 20 years of experience and a proven ability to develop and lead multiple successful brands and high-performing teams, create strategic alliances, and increase sales within the North American and international wholesale footwear market. I am an expert in analyzing footwear and style trends, conceptualizing brand and marketing strategies, and thinking creatively to leverage data to make decisions that resonate with the consumer and drive revenue.Sales -Revitalized sales and merchandising for domestic retailers Payless Shoe Source, Big 5 Sporting Goods, Shoe City, Sears, K-mart, and Fabletics Footwear. -Expert in licensed property footwear. Led design teams for character-inspired footwear under Disney, Warner Brothers, Mattel, and Nickelodeon. - Creates private label brands for major retailers: adult, and youth: Catapults, Rise, SHAQ, Target, and Walmart.Operations -Operations: business development/planning, e-commerce, and marketing. -Identifies gaps in the market and growth opportunities that align with the ACI / brand’s vision.-Team leader for various collections, works with appropriate channels to architect growth-driven strategies.-Manage tech/design to ensure all levels of details are properly executed: prototypes, production, packaging, and shipping.-Creates and executes new processes for streamlining consumer experience and feedback opportunities.Marketing -Identify market trends and develop advertising and communication assets for multi-channel campaigns across all categories.-Collaborates with Sports/Celebrity/Influencer teams, aligns with ACI / brand’s vision to create regional impressions.-Develops and produces all communication campaigns. People Management -Hires and manages various agencies and freelance consultants to design, develop and produce all communication campaigns. -Promotes a positive, results-oriented culture that views challenges and obstacles as an opportunity for growth.-Creates a companywide culture where diverse perspectives and experiences are sought-after, valued, and leveraged.