Conceive, develop, coordinate and deploy advertising campaigns to drive business and build brand awareness for a network home furnishings retailers including the production of flyers, radio spots, point-of-sale material and direct mail. Market analysis and the development of strategies to improve market share for member dealers of the network. My skills also include the writing and the editing of radio scripts, both in English and French, as well as an array of communiqués to all members of the network informing them of the various advertising activities being produced by the organization.

Played a key role in the development and implantation of a pre-press department within a major advertising agency in order to reduce production costs and improve efficiency. The primary tasks of the department was to format for publication the digital files of all the print advertising materials created by the studio including newspaper and magazine ads, point-of-sale material and large format exterior signage, as well as generate calibrated digital color proofs.

Responsible for the production and installation of all exterior and interior signage for a major woman’s clothing chain.

Client service manager, quality control and chief estimator for the leading provider of prepress services in Montreal.