Collaborated intensively with in-house Behavioral Science team to enhance our company’s suite of customer-facing digital products. Responsibilities encompassed redesigning interfaces for an optimized user experience as well as refining and improving the usability of our existing solutions and services.

Conducted comprehensive market and trend analyses for Smartphones, External Displays, and CMFtrends. Utilized research findings to forecast future trends in the evolving design landscapes. These data-driven insights aided internal teams in refining their design strategies, propelling a more effective and focused pathway forward.

Collaborated with the marketing team to craft compelling digital journeys for VV’s storefront designs. Developed userflows that enhanced site navigation, providing clear explanations of VV’s mission and approach to addressing customer pain points. These enhancements contributed to a 7% increase in conversion rates.

Partnered with the core product team to refine the user experience of our primary offering - a no-code website builder. Led the development of new branding strategies in collaboration with the Marketing and Product teams, yielding fresh business proposals and external partnership solutions. The establishment of a unified design language fostered increased business traffic and user growth. The scope of responsibilities encompassed UX design, web design, and strategic business proposal development.

Worked in a team to introduce new products to market via numerous creative online strategies and continued onto display design.