Jay Kaufman

Jay Kaufman Email and Phone Number

Sports Business Executive | Data & Insights Leader | Strategic Advisor @ National Research Group
Jay Kaufman's Location
New York, New York, United States, United States
Jay Kaufman's Contact Details

Jay Kaufman personal email

n/a
About Jay Kaufman

Sports and media executive with 20+ years of experience turning complex data sets into actionable insights that set strategy and ensure that business' most important decisions are well-informed.

Jay Kaufman's Current Company Details
National Research Group

National Research Group

View
Sports Business Executive | Data & Insights Leader | Strategic Advisor
Jay Kaufman Work Experience Details
  • National Research Group
    Executive Vice President, Head Of Sports
    National Research Group Sep 2021 - Present
    Los Angeles, California, Us
    Oversee NRG's sports research and consulting practice, providing counsel to leading properties, brands and rightsholders on strategic initiatives that will define the future of the industry. The NRG Sports team provides custom research and thought-leadership in areas such as media and content strategies, fan engagement, brand and issues tracking, product innovations and emerging technologies in sports.
    View
  • Front Office Ai
    Advisory Board
    Front Office Ai Jun 2022 - Present
    London, Gb
    Help Front Office AI identify strategic opportunities and partnerships with global sports entities that are looking to innovate the way they manage their assets and processes.
    View
  • National Basketball Association (Nba)
    Senior Vice President, Global Research & Insights
    National Basketball Association (Nba) Jul 1999 - Jul 2021
    New York, Ny, Us
    Led the NBA's Global Research & Insights Group, providing the Commissioner's Office and NBA senior leadership team with data-driven, contextual insights that helped derive the strategic direction for the league.- Provided analysis that served as the foundation for the league's multi-billion dollar media rights deals.- Developed a comprehensive NBA fan segmentation to better understand the league's consumers and help derive unique fan growth strategies in priority markets.- Led organization’s tracking and measurement efforts that guided strategy on key business and social issues including brand health, league / player perception, COVID, and social justice initiatives. - Provided analysis that influenced decision-making for on-court / product related issues such as season structure, rules changes, game flow, officiating, gambling and innovations within NBA game telecasts.
    View

Jay Kaufman Skills

Marketing Research Marketing Strategy Market Research Integrated Marketing Customer Insight Sports Marketing Sponsorship Digital Media Strategic Partnerships Brand Management Digital Marketing Brand Development Analytics Relationship Marketing Social Media Marketing Consumer Insights Lead Generation New Business Development Strategic Planning Digital Strategy

Jay Kaufman Education Details

  • Boston College Carroll School Of Management
    Boston College Carroll School Of Management
    Marketing; Pre-Law

Frequently Asked Questions about Jay Kaufman

What company does Jay Kaufman work for?

Jay Kaufman works for National Research Group

What is Jay Kaufman's role at the current company?

Jay Kaufman's current role is Sports Business Executive | Data & Insights Leader | Strategic Advisor.

What is Jay Kaufman's email address?

Jay Kaufman's email address is jk****@****nba.com

What is Jay Kaufman's direct phone number?

Jay Kaufman's direct phone number is (212) 407*****

What schools did Jay Kaufman attend?

Jay Kaufman attended Boston College Carroll School Of Management.

What skills is Jay Kaufman known for?

Jay Kaufman has skills like Marketing Research, Marketing Strategy, Market Research, Integrated Marketing, Customer Insight, Sports Marketing, Sponsorship, Digital Media, Strategic Partnerships, Brand Management, Digital Marketing, Brand Development.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.