- Leading marketing and sales teams- Building overall marketing/sales strategy, infrastructure, processes to increase revenue and scalability of product/service lines- Supporting the development of new revenue streams- Creating strategic alignment between markets, products/services, pricing models and customer acquisition channels

Guided the mission, vision, strategy and operations of Spire Labs Inc, the digital innovation company that builds products to foster wellbeing. Platforms include: - Spire: the enterprise social wellness platform for employers and health plans.- Rove: simple, automated step tracking and competitions for individuals and organizations- Peak: making money less stressful, more intentional and a lot more fun (now a separate company)- Other things we've built: Yodel, Fittle, StepSync and Pengwin

Peak was built from the ground up to help you reach your savings goals faster. Our founders were college athletes and bonded through a shared appreciation of how sports can change lives. After spending years of building wellness apps together, we started Peak. We realized that our expertise in physical fitness could help a lot of people with their financial fitness—It’s amazing how the same principles apply! Whether you’re saving for a car, a trip, or a rainy day fund, we’re using everything we’ve learned from decades of experience to help you get there faster.

Founding Executive (and first executive after the founder) of The Documentary Channel, a national cable and satellite network that grew to more than 25 million homes before its acquisition by Participant Media in 2012. Jay raised the initial capital for the channel and served in a variety of roles during his nine-year tenure, overseeing marketing and PR, commercial operations, digital and social platforms, advertising sales, strategic partnerships and branded entertainment. Jay was instrumental in growing the network from idea to profitability, and in developing multi-platform partnerships with Fortune 500 brands including P&G, ExxonMobil and Red Bull.

Responsible for all consumer and trade marketing, public relations, commercial operations, on-air promotion, consumer website and social media platforms, DVD sales, branded entertainment initiatives, strategic partnerships and other business development activities.

Built sales dept. from the ground up. Responsible for all advertising revenues, including long form and short form direct response, national advertising and branded entertainment. Also managed traffic and commercial operations.

Responsible for brand development, audience research, film festival partnerships, marketing and PR. Managed PR agency, branding agency and sales agency. Managed publicity for network launch, as well as transition of sponsorship sales efforts from outside agency to in-house team.

Sourced majority of capital from angel investors and VCs to launch the company. Developed company’s initial marketing and branding strategy. Managed launch of website and creation of promotional reel and collateral materials for distribution initiatives.

Developed campaigns across all media for brands in the wireless, consumer package goods and energy categories. Clients included Cricket Wireless, Litespeed Bicycles, TVA, Brach's Candy, Krystal Restaurants, Five Star Ranges and Bull Frog, among others.

Taught high school courses in History and English, directed varsity soccer program and the school's arts/news journal.

Copy edited books on history, science, art and philosophy, including a newly revealed 1,000-page manuscript from Thomas Edison (part of the "Thomas A Edison Papers" project).

Taught university undergraduates “Introduction to Fiction and Poetry,” a course in critical and creative writing.

Researched, wrote and edited ISO 9002 Quality Manual for Komatsu’s American operations. Awarded ISO certification in August, 1997.

Taught high school courses in English and History, founded/directed high school arts and news journals; organized class expeditions into Honduran rain forest.