Jay Knapp Email & Phone Number

Coordinated importing and marketing of iron products made in Mexico for use in entry doors. Developed national wholesale database of over 2,000 potential customers; managed all aspects of business including product development, warehousing, shipping, marketing, sales and collections. Contacted each company to identify decision makers and qualify as viable customer. Oversaw development of website, brochures and all marketing materials. Majority of sales have come through my outside presentations. I have also coordinated regional markets and sales leads for 8 national sales reps. Results: Increased sales from $5K to $50K per month within 18 months.

Successfully marketed exhibition services to major/specialty retailers serving the home and garden industry. Changed marketing strategy from exclusively using telephone solicitation. Trained and motivated my team to maximize effectiveness by calling on prospects in person. Introduced use of Master Floor Plans in outside sales presentations. Demonstrated benefits of early commitments in securing prime locations to ensure maximum exposure. Results: Streamlined process by collecting fees at time of presentation, often securing commitment and payment for subsequent shows as well.

Coordinated a national trade magazine for use in certification of pharmacy technicians. Developed a national database for advertising sales. Designed media kit for advertising sales. Negotiated contracts for graphic artists, printing, and national direct mail distribution. Met the agreed upon deadline of having the first issue ready for publication in 90 days.

Revamped entire marketing strategy and increased advertising sales. Changed advertising focus from targeting transient visitors to targeting advertisers seeking to reach the 50,000 employees working in the medical center. New advertisers were service oriented businesses including mechanical shops, uniform companies, car dealers, restaurants and grocery stores. Results: Increased ad sales and visibility of publication in medical center with full page advertisers including Kroger, Rice Epicurean, and local car dealers.

Increased revenues and advertiser base for local access cable TV station. Instrumental in developing advertising package providing airtime exposure on a variety of programming. Results: Ensured coverage of less popular programming and expanded customer base.Launched new programming featuring local real estate agents. Agents purchased airtime segments to advertise their property listings and increase their exposure in the marketplace. Agents provided all photos and copy. Low cost of production ensured high profitability. Results: Substantial increase in revenues.Established a corporate sponsorship program. Made presentations to corporations in Fort Bend County to sponsor local programming, increasing their visibility in the community and creating goodwill among employees and residents. Results: Another source of incoming revenues.

Created effective marketing strategy for publication targeting the parents of students in Cleveland Public Schools. Developed a new account database form the list of vendors who wanted to create goodwill with the school district. Sales grew consistently in each issue. Results: Shortly thereafter promoted to General Sales Manager based on merit.

Sold commercial advertising.

Sold commercial advertising.