Jay Lilly Email & Phone Number

Louisville, Kentucky Area

With over two decades of experience in the sales industry, I bring a wealth of expertise to my current role, where I am deeply engaged in building and nurturing relationships within the clinical environment. In my capacity, I collaborate seamlessly with various stakeholders, encompassing veterinarians, veterinary technicians, practice managers, front-office staff, and other crucial team members. My proficiency lies in influencing and mobilizing the entire healthcare team towards advocating and endorsing Ceva brands to clients. I am dedicated to instigating positive behavioral changes at the practice level through strategic educational initiatives, leaving a lasting impact. This involves conducting technical product and medical discussions within veterinary practices, demonstrating my commitment to excellence. A key aspect of my responsibilities involves driving dispensing growth through comprehensive staff training programs, engaging promotional activities, and fostering a culture of incentives and contests among clinic staff. I take ownership of developing and implementing dispensing programs at the clinic level, contributing significantly to the overall success and market share growth in clinics. I play a pivotal role in partnering with and influencing a surrogate sales force of Distributor Sales Representatives (DSR). Through effective training, I enhance DSR knowledge of Ceva products, strategically identifying areas where DSR support is essential. I excel in uncovering opportunities and securing DSR support to maximize these prospects, always ensuring value addition to our sales force. In addition, as the primary driver of business activities in my assigned territory, I am focused on developing a robust sales plan that aligns with monthly, quarterly, and annual sales objectives. My approach involves a meticulous analysis of current sales revenue, market share, competitive activity, and opportunities, adapting strategies as needed to ensure sustained success.

Louisville, Kentucky Area

Prospected new customers and directly managed over 120 chain accounts for Thornton’s and Kroger in a region that produced steady product growth for six straight years, while the industry was declining. Sold and executed yearly contracts to independent and corporate accounts that included the implementation of new product introductions, brand-building marketing programs, and business strategies. Influenced end consumers purchasing decisions through the initiation of one-on-one interactions. Garnered praise from superiors by producing high-level results at the corporate account level through initiating meetings, designing custom presentations, and providing thought leadership. Designed and presented business analysis seminars for every Division in Kentucky, as well as for several other Divisions company-wide. Developed and led training course in 2015 for new managers joining the company following the merger. Selected Accomplishments:• Ranked #1 of 56 in Nation currently for Camel sales growth• Ranked #2 of 56 in Nation currently for Total RJ Reynolds sales growth• Ranked #2 of 56 in Nation currently for Pall Mall sales growth

Louisville, Kentucky Area

Appointed to apply marketing and branding strategy expertise in new hires on how to successfully execute the marketing programs for brands Camel and KOOL. Coached Field Marketing Representatives in becoming the face for companies brands through customer/consumer interactions and territory management skills/In addition maintain full responsibility for negotiating contracts with high profile national chains.Develop training tools for the use in the field by sales representatives.

Louisville, Ky

Work closely with Skyy and distributors to sell in program, book/schedule promotions, and ensure all accounts arebeing properly leveraged for the Wild Turkey Brand.• Responsible for hiring, training, scheduling and evaluating brand appropriate Field Ambassadors.• Confirm drink feature and product with bar manager and walk through event details with the account team.• Targeting consumers of whiskey that are 21-29. • Responsible for tracking the total budget. • Guest bartending at Wild Turkey Events.

Louisville, Kentucky Area

Managed the production of company-wide presentations, windows, and mass media.Experience in promoting all areas of media regarding fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Included in the responsibility was extensive travel to assist in obtaining coverage and media for brand building projects.Managed and grew the in house media from a loss to an average annual income of $500.000.