Develop and execute the business strategy, keeping the division on track to double by 2020:- Initiated organizational and sales restructuring - Established roadmaps for all consumer health products - Piloted new distribution models and packaging solutions

General Manager (2012 - 2015)Directed Bayer Consumer Care to become the fastest growing over-the-counter (OTC) drug company for 3 years from 2012 to 2014;Consistently exceeded business financial targets since 2012:- Highest sales and growth for Berocca, Saridon, RoginE and Supraneuron in 2012; - Tripled the business for Saridon & Berocca within 2 years- Berocca achieved #1 OTC and FMCG twitter brand in the country, topping Magnum- Saridon among the 50 most awarded print ads in the world (Gunn report’s, 2012)- Saridon overtook Advil as of March 2012 MAT IMS reading in the analgesic market- Captured #1 position in the Anti-Fungal market for Canesten cream within 6 months from TVC launch Head of Marketing (2011 - 2012)Developed and implemented programs for key brands, which drove 12% annual growth:- Established direct-to-consumer platform, utilizing trade marketing and sampling tactics- Built a high-performing team and enabled an environment for everyone to succeed

Responsible for the marketing management of the Anchor Milk franchise, which included Growing-Up Milk, Full Cream, Filled, UHT & Ready-To-Drink:- Redesigned the business portfolio to be fully compliant on the new milk law while staying competitive amidst strong government restriction on advertising and promotion- Initiated re-structuring of the programs that included medical operation (medical sales reps) into the growing-up milk campaign - turning it into a Hybrid brand (Ethical + Consumer combined).- Developed trade marketing programs to capitalize on the good chocolate taste with more nutrients of Anchor Family Milk.

Laid the groundwork, assisting in obtaining regulatory approvals in preparation for entry in the Philippine market for Infant Formula and OTC products.Head of the marketing and sales distribution for 3 principal companies: Royal FrieslandCampina of Netherlands, Dairy Goat Co. of New Zealand & Nasaleze of UK:- Achieved highest DG milk brand penetration rate, 2 years ahead of schedule- Re-launched Friso Infant and Growing-Up milk range amidst changing regulations- Achieved brand listing (Nasaleze) in Mercury Drug stores without ATL support

Drove portfolio programs to gain higher share of voice in the consumer segment; Managed campaign programs for the brands; Actively contributed to the range system development efforts of the business to offer new evidence based features and products: - Grew Wyeth's premium market share from 38% in 2006 to 39% in 2007 despite recall- Strengthened Ethical promotion in the 1st and 2nd age segments in preparation for RIRR scenario- Launched “Lutein”, a new breakthrough ingredient in the infant milk formula- Improved total range promotion by narrowing the gap between Ethical and Consumer- Captured unprecedented market share of 42% for Promil in 2007 - Propelled Promil Gold to #1 spot in the total 2nd age market, gaining 3.8% MS in 2006- Retained #1 rankings for all anti-tubercular & anti-infective brands (Pharmaceutical)

Developed strategic and tactical plans for the Aprovel/Co-Aprovel and Xatral OD products to achieve market leadership;- Achieved #1 market share position for Xatral OD in the BPH market (IMS: June 2002 YTD)- Won the Sanofi-Synthelabo Oscars Awards for “Best Launch for Xatral OD” - 2002 Finalist, Product Manager of the Year by Marketing Executive of Pharmaceutical Industry

Consistent "Quota Buster" for promoted products