Jay Malig Email & Phone Number

Sydney, New South Wales, Australia

> Work collaboratively with all client teams across the agency to ensure successful delivery of media campaigns, contracts, media trading performance KPIs, best practices in media planning and trading, and manage strong ongoing relationships with media partners and stakeholders.> Lead major client negotiations in alignment with agency media trading approach and client objectives.> Lead, review and analyse media audits, ensuring all agency performance and cost KPIs are tracked and delivered.> Monitor and ensure delivery of media contracts for clients.> Be a conduit between media partners and client teams to ensure seamless planning, trading and implementation of campaigns that meet client objectives, budgets and contracts.> Provide operational support to the agency on new business pitches and new commercial streams.> Develop, implement and onboard media trading-related standard operating procedures.> Improve the agency’s media planning and trading product through training/mentoring of the agency’s media planner/traders.> Build and maintain strong relationships with clients, internal teams and senior media sales management.> Provided media trends, competitive intelligence and training for the agency and clients.

Sydney, New South Wales, Australia

> Led a team of 4 in the delivery of full-funnel media campaigns, maintained relationships with publisher and client, and managed planning and trading processes for $5 million Tourism Northern Territory and the $10 million NSW Government accounts.> Led the delivery of media objectives, media strategies, budgets and KPIs.> Collaborated on the development of media strategies to achieve campaign goals.> Led campaign management, including monitoring, optimisations and reporting for 30 campaigns annually.> Used first party data and marketing research to create audience segmentation and insights to inform solutions for media objectives.> Used analytics tools (including Abode, Google Analytics and Dataslayer) to analyse and report on performance, as well as obtaining actionable insights to optimise media campaigns and maximise ROAS.> Led media negotiations and benchmarking across all media.> Executed and drove the valuation of all media deals delivered for my clients.> Identified and reviewed new media opportunities that provided new sources of leads and incremental reach.> Developed and implemented planning and trading-related processes and systems.> Managed team resources and training, developing and coaching of all team members.> Built and maintained strong relationships with clients and senior media sales management.> Provided media trends, competitive intelligence and training for the agency and clients.

Sydney, Australia

> Created and executed effective media campaigns for Foxtel, Volkswagen and IAG.> Delivered insightful and executable media strategies that met campaign objectives.> Led the planning and implementation of media campaigns. This included monitoring and optimisations to ensure objectives and KPIs across all media channels were achieved on time and within budget.> Leveraged strong relationships and influenced clients and media owners at all levels.> Negotiated multi-million-dollar ad-hoc and annual deals with media vendors that maximised value for clients and managed the delivery of all contract entitlements.> Managed a team 2 through optimal media planning and trading processes.> Provided media trends, competitive intelligence and training for the agency and clients. > Managed the accurate delivery of all invoicing and other financials.

Sydney, Australia

> Led a team of 6 in the delivery of full-funnel media campaigns, maintained relationships with publisher and client, and managed planning and trading processes for the $50 million Unilever account.> Led the delivery of media objectives, media strategies, budgets and KPIs.> Collaborated on the development of media strategies to achieve campaign goals.> Led campaign management, including monitoring, optimisations and reporting for 25 campaigns annually.> Led annual media negotiations, benchmarking and local/global reporting across all media.> Executed and drove the valuation of all media deals delivered for my clients.> Managed the auditing delivery and reporting with auditors and client across all media.> Trained clients and adopted new technologies and processes that improved Unilever’s media campaigns as well as planning and buying processes in the agency.> Turned performance and consumer data into actionable insights for media campaigns.> Developed, implemented and managed all investment-related practices and systems. > Managed team resources, workflow and training, developed and coached of all team members.> Built and maintained strong relationships with clients and senior media sales management.> Provided media trends, competitive intelligence and training for the agency and clients. > Supervised the accurate delivery of all invoicing and other financials.

Sydney, Australia

> Managed a team of Media Planner/Buyers to service key client accounts (including St. George, Athlete’s Foot, the Star Casino, Brother, Virgin Atlantic, Huawei, Trend Micro and FedEx) while delivering media solutions that met their communication objectives.> Managed the end-to-end execution of advertising campaigns which involved leading the development, implementation, monitoring, optimisation and post-campaign analysis of media strategies that met briefed campaign objectives and KPIs across all media channels within budget.> Contributed to new business development by planning and producing media strategies. Also created documentation for new business pitches. Identified and presented new communications ideas and additional strategic business units to clients.> Was a resource on media landscape, performance and intelligence for the agency and clients.

Sydney, Australia

> Negotiated and implemented media campaigns within the strategic objectives, budget, timings and KPIs for the McDonalds, Telstra, Apple, Visa, St George, PlayStation and Wrigley’s accounts.> Executed media campaigns within the planned parameters, budget and timings.> Conducted post analysis of campaigns to demonstrate how the added value and cost savings were achieved for the campaign.> Negotiated multi-million-dollar ad-hoc and annual deals with media vendors that maximised value for clients and managed the delivery of all contract entitlements.> Provided media trends, competitive intelligence and training for the agency and clients. > Managed a team 2 through optimal media planning and trading processes.> Managed the accurate delivery of all invoicing and other financials.

Bachelor Of Business, Marketing

Bachelor Of Arts, International Studies