Vp Product Development
CurrentManage the complete product lifecycle.Develop and execute the product roadmap, including strategies and product enhancements to increase perceived value and customer conversion rates.Develop detailed marketing and product requirements specifications.Define and prioritize enhancements to existing products.Manage product budgets, financials and P & LsResponsible for the conversion metrics in all areas of the customer lifecycle.Develop process improvement strategies through coordination and analysis of customer LTVs, purchase behaviors and segmentation analysis.Conduct/Direct periodic and ad hoc analysis of data pertinent to the operation and performance of the client websites and their subscription services.