As an experienced SEO coach and consultant, I specialize in establishing long-term strategies and championing SEO as a high-priority initiative within enterprise-level organizations. My skills include optimizing websites for SEO, performing marketing audits, and setting up WordPress websites. Additionally, I assist clients with data migration, eCommerce operations, Analytics requirements, and paid search audits.Throughout my career, I have successfully developed and launched high-performing websites and executed complex data migrations for significant clients such as Microsoft, Pella, Linksys, Bureau of Education, American Marriage Ministries, hint, Thos Baker, Hypnosis.edu, and MTIInstruments.As a consultant, I have managed SEO and all online marketing activities, including PR, market research, and closely collaborating with property management offices in Mexico and the US. My specialties also include website redesigns and optimization for SEO (with a focus on eCommerce, local SEO, B2B, and SaaS), managing engineering teams, and optimizing paid search programs. Additionally, I work with PR agencies to drive brand awareness and promote SEO link-building. Finally, I have managed market research teams to maximize usability and implemented tools and programs that fit clients' needs, including Botify, Brightedge, SEMRush, Ahrefs, Keylime Toolbox, and others.My experience and skills make me well-equipped to deliver exceptional results to any organization seeking to improve its SEO strategy and achieve its online marketing goals.

I was recruited as an accomplished SEO strategist to provide direction to an established and experienced SEO team. I focused on developing an overall SEO strategy utilizing the Four Pillars of Enterprise SEO. I successfully championed SEO as a high-priority initiative within a large global organization. My expertise in SEO enabled me to effectively guide the team while working collaboratively with stakeholders across the organization. My ability to influence others and deliver results makes me an ideal candidate for any organization looking to improve its SEO strategy and drive organic growth.

As an SEO strategist, I was instrumental in defining SEO for GitHub. My focus was on identifying technical issues, making foundational improvements, and optimizing for neural matching user intent to increase revenue for GitHub Enterprise and other offerings. Through my efforts, I made SEO an integral contributor to the business.My results speak for themselves:Achieved a 213% increase in impressions and a 37% increase in clicks during the first fiscal year.Grew the unique keyword count by 135%.Improved non-brand term performance, growing unique keyword count by 145%. This resulted in a 139% increase in impressions, a 33% increase in clicks, and a 2.2 increase in average position.Two edits to the robots.txt file in the first year led to a +62.4m increase in impressions per month.My expertise in SEO and ability to identify technical issues and make foundational improvements have enabled me to deliver outstanding results for GitHub. I am confident that I can replicate this success for any organization seeking to improve its SEO strategy and drive revenue growth.

As Manager of SEO under a contract position, I was responsible for defining the global strategy for 2020 across five North American and international teams. My focus was on identifying technical SEO issues, making foundational improvements, optimizing page speed, site language translations, structured data, determining authoritative pages, and optimizing for neural matching user intent. In addition, I worked closely with senior management to advise on team structure, agencies, and tool evaluation to drive SEO as an integral contributor to the business.My achievements include the following:Documented a two-year vision and strategy across five teams globally.Worked in close partnership with Product to define a roadmap across all initiatives.Promoted global communication and championed SEO to stakeholders and senior management.Initiated tools for reporting and efficiency and implemented technical foundation SEO fixes and strategy.Resolved a hacked content warning security issue.My efforts resulted in the following:Global commitment to SEO as a priority in 2020.A reduction in technical SEO issues by upwards of 30%.Improved cross-team collaboration.Increased crawling efficiency, pages indexed, and sessions by approximately three times.My expertise in SEO strategy and technical SEO and my ability to work closely with senior management make me an ideal candidate for any organization seeking to elevate SEO as an integral contributor to the business.