Jay Tan Email & Phone Number

Singapore

Regional Brand Lead for Premium Waters (Evian, Volvic) & Plant-Based Beverages (Alpro) in Asia Pacific

- Responsible for LUX Core Skin Cleansing liquids innovations & product mix development (Product, Packaging & Proposition) in Greater China, North Asia, SEA, NAME and rest of world- Co-lead for mix development for LUX Core in China, the biggest business segment within the brand.- Lead product mix for Lux Botanicals Body Scrub, a key emerging format in China as part of overall brand relaunch of LUX Botanicals.- Drove cross-functional product network with multiple regional & local cross-functional stakeholders (Pack, Formulation, Claims, Regulatory, Legal & Supply Chain) for Core NPD launches. - Co-engagement with China business unit to develop tailored trade narrative decks for joint business planning with key retailers & digital assets to support Core launch.

Singapore

- Drove brand strategy for No.1 & 2 biggest Hair brands for the business: Dove Hair & Clear. - Strategized & delivered go-to-market plans to drive market share growth, covering both ATL & BTL aspects for new product launches & renovations. - End-to-end management of media strategy, campaign strategy, P&L forecasting & execution.Key Highlights:- Dove: Achieved business turnaround from double-digit decline in 2020 to share growth in 2021 – Successful launch of Dove Micellar future core pillar, overtaking incumbent #1 competitor to achieve No.1 in Micellar Haircare segment.- Launched Dove Hyaluron with digital-only media approach – Achieved 130% of benchmark with layered re-targeting approach across brand-led digital assets, KOL-led demo content, CPAS ads & livestream torture tests.- Clear: Identified opportunity for Clear's 6P total brand relaunch– achieved 2.5x market share uplift through new purpose-led communications, rationalizing product mix, packsize & price change.- Innovation Management: Led networks to bring NPDs from TH to MY & SG – managed cross-functional stakeholders regionally to align on product formulation, packsize & artworks, ensuring innovations land in market on time, in full.

- Led 360 brand management & end-to-end campaign implementation for Total L’Oreal Haircare Category (Mass, Premium, Naturals, Kids). - Ownership & A&P management across portfolio of 9 brands: Haircare (L'Oreal Paris Elseve), Hair Color & Styling (L'Oreal Paris Excellence, Magic Retouch, L'Oreal Paris Hair Expertise, Botanicals Freshcare, L'Oreal Kids , L'Oreal Colorista, Elnett & Studioline)Key Highlights:- Successful launch of Excellence Ash Collection, achieving 1.4X regional benchmark through distruptive Online to Offline strategy, leveraging on Modiface - virtual color try-on for hair. - 2019 regional best practice for Magic Retouch Media Strategy. Achieved +20% growth without NPD launches. - Achieved No.1 Bleach in Mass Market with launch of Colorista Bleach.- Defended No.1 Treatment market leadership through sustained penetration drive for Extraordinary Oils.

July'18 - Jan'19: L'Oreal Paris Skincare & Men Expert - Led execution of integrated marketing campaigns for L'Oreal Age Perfect, Revitalift Micro-essence Water, Pure Clay Masks & Men Expert Vitalift Key Highlights:- Revitalift Micro Essence became No.1 Essence in Mass Market within 1 year of launch. With +25% uplift, maintained leadership for L'Oreal Paris as No.1 Anti-aging Brand.- Vitalift achieved growth of +6%, defended market leadership for Men Expert as No.1 Men’s Care Brand in the context of declining Men's categoryJan'19 - Mar'19: Key Account Management - SaSa & Departmental Stores- Managing SaSa and Departmental Stores within the Consumer Products Division across all brands, from Cosmetics/ Skincare/ Haircare categories with key focus on growing Makeup expertise in related trades.- Drove category growth initiatives, improved business health with trade partner negotiations to deplete tail-end SKUs, boosting top-line re-orders.

Singapore

• Developed 360-launch deck for Unilever’s first market entry into Myanmar with ice cream.• Conceptualized social initiative in Yangon in collaboration with startup – Generated income for Burmese entrepreneurs using GPS and geo-mapping technology.• Formulated best practices for digital ATL strategies – Initiated docking with media agencies and analysed sales data to develop learnings.

Singapore

• Supported marketing operations for 3-month re-branding of L’Oréal Paris Cosmetics.• L’Oréal Paris’ Youtube Relaunch – Playlist re-management & SEO captioning, resulted in 9.4% organic traffic increase.• Conceptualised 360-marketing plan & product launch for Matte Magic Foundation – Developed product positioning and 1-month animation plan with $10,000 social media investment.• Directed production of Matte Magic assets & hotspot displays – Devised storyboard & shot-list. Assets boosted on Instagram and garnered over 11,000 organic views on Facebook.

Singapore

• Produced creative design for Similac.Gain twin-pack promotion stickers with agency – merchandised at over 117 supermarkets.• Overhauled CRM booklets with consumer-friendly infographics – new versions were mailed to consumer base by CRM team.• Liaised with major toy distributors for premium sourcing – utilized in Abbott’s “Stimulate The Senses” Redemption Campaign.

Singapore

• Hosted the Dutch Minister of Education, Dr. Jet Bussemaker and various foreign dignitaries at the "Best Of Both Worlds" forum.• Open Day 2014 Logistics Lead - Regulated stock level of giveaways at 3 high-traffic entrances & co-ordinated NUS-wide meal deliveries for staff and students from 23 different faculties and offices.

Bachelor Of Business Administration - Bba, Marketing, First Class Honors

Activities and Societies: • Achieved Two-Time Dean’s List (Top 5% cohort) for: Semester 1 & Semester 2, Academic Year 16/17 •.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

International Exchange Student Distinctions in French (Level 1), Marketing Management & Marketing Communications