Jay Tan Email & Phone Number

Singapore

Regional Brand Lead for Premium Waters (Evian, Volvic) & Plant-Based Beverages (Alpro) in Asia Pacific

- Responsible for LUX Core Skin Cleansing liquids innovations & product mix development (Product, Packaging & Proposition) in Greater China, North Asia, SEA, NAME and rest of world- Co-lead for mix development for LUX Core in China, the biggest business segment within the brand.- Lead product mix for Lux Botanicals Body Scrub, a key emerging format in.

Singapore

- Drove brand strategy for No.1 & 2 biggest Hair brands for the business: Dove Hair & Clear. - Strategized & delivered go-to-market plans to drive market share growth, covering both ATL & BTL aspects for new product launches & renovations. - End-to-end management of media strategy, campaign strategy, P&L forecasting & execution.Key Highlights:- Dove.

- Led 360 brand management & end-to-end campaign implementation for Total L’Oreal Haircare Category (Mass, Premium, Naturals, Kids). - Ownership & A&P management across portfolio of 9 brands: Haircare (L'Oreal Paris Elseve), Hair Color & Styling (L'Oreal Paris Excellence, Magic Retouch, L'Oreal Paris Hair Expertise, Botanicals Freshcare, L'Oreal Kids.

July'18 - Jan'19: L'Oreal Paris Skincare & Men Expert - Led execution of integrated marketing campaigns for L'Oreal Age Perfect, Revitalift Micro-essence Water, Pure Clay Masks & Men Expert Vitalift Key Highlights:- Revitalift Micro Essence became No.1 Essence in Mass Market within 1 year of launch. With +25% uplift, maintained leadership for L'Oreal Paris.

Singapore

• Developed 360-launch deck for Unilever’s first market entry into Myanmar with ice cream.
• Conceptualized social initiative in Yangon in collaboration with startup – Generated income for Burmese entrepreneurs using GPS and geo-mapping technology.
• Formulated best practices for digital ATL strategies – Initiated docking with media agencies and analysed sales data to develop learnings.

Singapore

• Supported marketing operations for 3-month re-branding of L’Oréal Paris Cosmetics.
• L’Oréal Paris’ Youtube Relaunch – Playlist re-management & SEO captioning, resulted in 9.4% organic traffic increase.
• Conceptualised 360-marketing plan & product launch for Matte Magic Foundation – Developed product positioning and 1-month animation plan with $10,000 social media investment.
• Directed production of Matte Magic assets & hotspot displays – Devised storyboard & shot-list. Assets boosted on Instagram and garnered over 11,000 organic views on Facebook.

Singapore

• Produced creative design for Similac.Gain twin-pack promotion stickers with agency – merchandised at over 117 supermarkets.
• Overhauled CRM booklets with consumer-friendly infographics – new versions were mailed to consumer base by CRM team.
• Liaised with major toy distributors for premium sourcing – utilized in Abbott’s “Stimulate The Senses” Redemption Campaign.

Singapore

• Hosted the Dutch Minister of Education, Dr. Jet Bussemaker and various foreign dignitaries at the "Best Of Both Worlds" forum.
• Open Day 2014 Logistics Lead - Regulated stock level of giveaways at 3 high-traffic entrances & co-ordinated NUS-wide meal deliveries for staff and students from 23 different faculties and offices.

Bachelor Of Business Administration - Bba, Marketing, First Class Honors

Activities and Societies: • Achieved Two-Time Dean’s List (Top 5% cohort) for: Semester 1 & Semester 2, Academic Year 16/17 •.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

International Exchange Student Distinctions in French (Level 1), Marketing Management & Marketing Communications