Digital Marketing Specialist
Toronto, Canada Area
I was responsible for overseeing the digital marketing strategy for the company. a. Monitor and improve key drivers influencing online sales: traffic, average order value, and conversion rateb. Review eCommerce sales results, demand, returns and shipping on a daily, weekly, monthly and annual basisc. Monitor sales performance relative to budget and forecast; Compile and distribute an exec-level summary of site performanced. Prepare and modify sales budget and forecast based… Show more I was responsible for overseeing the digital marketing strategy for the company. a. Monitor and improve key drivers influencing online sales: traffic, average order value, and conversion rateb. Review eCommerce sales results, demand, returns and shipping on a daily, weekly, monthly and annual basisc. Monitor sales performance relative to budget and forecast; Compile and distribute an exec-level summary of site performanced. Prepare and modify sales budget and forecast based on trending performance on a daily, weekly, monthly and annual basise. Receive, audit, and fiscalize program plansf. Compile and assess site performance reports monthly and quarterly to gain strategic insights and develop recommendations to improve performance of the eCommerce channelg. Work with IT/IS/BI to continually enhance and refine daily, weekly and monthly reportingh. Regularly prepare / disseminate reports on site performance, optimizations and course correctionsi. Regularly assess and research capabilities of current tools and new tools for measuring and reporting on site performance.j. Devising strategies to drive online traffic to the company website.k. Tracking conversion rates and making improvements to the website.l. Developing and managing digital marketing campaigns utilizing a range of techniques including paid search, SEO and PPC.m. Overseeing the social media strategy for the company.n. Managing online brand and product campaigns to raise brand awareness.o. Managing the redesign of the company website.p. Improving the usability, design, content and conversion of the company websiteq. Responsibility for planning and budgetary control of all digital marketingr. Evaluating customer research, market conditions and competitor data.s. Review new technologies and keep the company at the forefront of developments in digital marketing. Show less