Jay Vreeland Email & Phone Number

Abbotsford, Victoria, AU

Responsibilities.Leading the development, planning, and execution of the marketing strategy for new and existing products and services.Business Unit consists of PSG, EEG, solutions and SaaS offerings. Strategic planning to identify market trends for product or program development opportunities.Create and manage a calendar of events such as webinars.

Amsterdam, Noord-Holland, NL

• Develop and execute strategic selling plan to grow market share in Northern New Jersey.
• Work with/within Health Systems such as Hackensack Meridian, Atlantic Health, RWJ Barnabas, Hunterdon Health System, and Summit Medical.
• Focused on driving demand by selling solutions to Physicians, Clinicians, and Lab/Office management.
• Business unit consists of Diagnostic and Therapy Devices, Software, and Services.
• Product lines include in-lab and remote testing diagnostic equipment as well as Sleep Therapy, Oxygen Therapy, Ventilation, Non-Invasive Ventilation, Respiratory Drug Delivery, and Secretion Management.
• Develop annual sales forecast plan and budget to support sales revenue plan

Amsterdam, Noord-Holland, NL

• Develop and execute marketing plans, establishing volume, revenue, and profit plans for $400 million business unit.
• Business unit consists of Oxygen Therapy, Ventilation, Non-Invasive Ventilation, Respiratory Drug Delivery, Secretion Management, and Software.
• Develop annual marketing plan and budget to support sales revenue plan.
• Manages a marketing team focused on delivering the revenue plan thru successful product and program launches.
• Strategic Planning: Identify developing product and program strategies for Respiratory Care portfolio product lines. Develop strategies to grow product lines organically and thru partner/channel opportunities. Required.
• Go-to-Market Planning & Execution: Define the market opportunity and requirements. Develop the promotion, pricing, and placement plan for new product/program launches and sustaining efforts. Lead communication across.

Amsterdam, Noord-Holland, NL

• Strategic Planning: Led the development of a Hoshin planning project to drive organizational alignment focused on the COPD opportunity in North America. Translated strategic vision into key breakthrough objectives.
• Project Management: Led an 18-month project to develop a Hoshin plan along with a strategic plan for effective deployment and implementation. Facilitated internal and external research teams to develop additional.
• Leadership: Worked across multiple different Business Innovation Units within Philips to ensure data inputs and capabilities were clearly understood and incorporated into the Hoshin planning process.
• Communication: Provided monthly updates on project status, responsibilities, resources, and deliverables to executive management and project sponsors.
• 2014 Pinnacle Award Winner-Marketing

Amsterdam, Noord-Holland, NL

• People Management: Led and managed a team of market managers. Performed all functions of people management, including implementing personal development plans, resolving performance and behavioral situations, hiring new.
• Strategic Management: Accountable for development of marketing plans, pricing positioning, selling strategies and promotional programs necessary to meet revenue targets.
• Leadership: Required to lead and manage cross-functional project teams to develop new product and program introduction campaigns. Possess the ability to lead, interact, and integrate any team comprised of all.
• New Product Introductions: Developed and led the marketing launch plans for new products, clinical programs and marketing initiatives including developing and implementing strategic initiatives by optimizing resources.
• Communication: Provided continuous communication to upper and lower levels of the management team. Communication ability typically results in rapid decision making.

Amsterdam, Noord-Holland, NL

• Oversaw North Carolina, South Carolina, and Georgia territory.
• $40 Million Dollar Sales Quota; consistently exceeded plan.
• Successfully managed eight sales reps focused on two different strategic call points and target audiences.
• Recognized twice as a 100% club member.

Amsterdam, Noord-Holland, NL

• Drove revenue growth with large National Account Customer.
• Developed programs and promotions to increase sales revenues across multiple product lines.
• Customer has over 300 locations in the US.
• 152% to plan for Fiscal Year 2005.
• Key Account Manager of the Year.
• Pinnacle Award Winner.

Amsterdam, Noord-Holland, NL

• Global Product Manager for a range of medical device products.
• Developed product pricing, positioning, and promotions to increase market penetration.
• Led the development and commercialization of Bi-Flex and C-Flex™ technology to market.
• Provided market direction to manufacturing, clinical, business development, and new product engineering teams.
• Product lines included respiratory medical devices and software products.
• 2003 Marketing Excellence Award Recipient.

• Accountable for complete profit and loss for 13-state territory.
• Position sold direct to end-user and through distribution channels.
• Supervised and worked closely with four district sales managers to develop market share growth and customer satisfaction.
• Participated in market research and product development

Communications/English

Master Of Business Administration (Mba), Marketing/Marketing Management