Serve as one of five Directors leading all aspects of CPESN USA, the pharmacy industry start-up funded by the National Community Pharmacists Association and Community Care of North Carolina. Manage all marketing & communications activities and industry-relations efforts. Lead a team of talented designers and creative marketers developing strategies and executing deliverables for over 50 local and regional CPESN networks as well as the overarching clinically integrated network. ■ Led multi-pronged marketing & communications strategy to increase the number of participating community pharmacy locations resulting in over 4,000 rooftops enrolling during the initial 2-year launch period. Created the largest pharmacy industry clinically integrated network, with over 8,000 providers.■ Developed all of the company’s marketing communications initiatives including CPESN brand creation, pharmacy-facing and patient-facing messaging, and other B2B marketing deliverables. Leverage social media, e-mail marketing, and other low cost marketing activities to build brand awareness and engage key stakeholders. ■ Built relationships with key stakeholders and other strategic partners generating over one million dollars in corporate sponsorship revenue each year.■ Created and shared COVID-19 resources and best practices for businesses operating through the pandemic.

Built relationships with key strategic partners during time of significant growth in the company. Handled business development initiatives with group purchasing organizations and other third party businesses. Led marketing and communications initiatives, including the messaging for of all online, trade show, and social media initiatives. Fostered relationships with key industry associations, including a significant partnership with the National Community Pharmacists Association. ■ Helped expand participating retail pharmacy locations 2,233% from 300 to 7,000 rooftops over a 3-year period buoyed by a strategic focus to provide an enterprise-level view of pharmacy data to professional services administrative organizations.■ Generated and nurtured over 9,000 pharmacy prospects by implementing an aggressive trade show marketing strategy and applying a customized communications strategy based on key performance indicators. ■ Fostered key relationships with dozens of the company’s strategic partners, in addition to managing content and logistical activities for the company’s customer advisory boards and non-customer focus groups.■ Implemented a strong marketing communications plan with over 135,000 click-thru views of 55 press releases over a 2-year period, active participation in over 30 industry trade shows, and an inventive social media approach.

Hired to improve pharmacy customer engagement for this pharmacy industry start-up funded by Walgreens and several group purchasing organizations. Developed and implemented the company’s product and service offering designed to reduce the customer’s cost-to-dispense and improve operating efficiency. Built unique, progressively-tiered incentive programs for retail pharmacies. Created innovative approaches to inform the company’s customer network and attract participation and drive engagement. Identified and negotiated preferred relationships with selected strategic partners. Worked to establish an engaged customer advisory panel, providing on-going leadership to its operation.

Championed a new strategic focus on the locally-owned pharmacy channel, leading a high-performance team of 30 marketing professionals in developing new products, implementing go-to-market initiatives, and delivering integrated marketing solutions to drive sustainable revenue, profit, and market share gains. Defined sales and marketing strategies to ensure customer-relevant messaging. Led marketing and communications initiatives for this Fortune #15 corporation, including the strategic direction and messaging of all online, trade show, and social media initiatives. Directed the division’s development process for new products and solutions. Managed a $18M B2B marketing & trade show budget.■ Strengthened market share and position—from 17% to 26% and from #3 to #1—and improved new customer “wins” by 14%, reduced lost accounts by 35%, and increased Customer Loyalty Index scores by 9.1% through the development and execution of new, customer-focused sales and marketing strategies, an improved training program, and more effective incentive programs.■ Catapulted per-customer solution adoption 227% in 2 years—improving average penetration from 1.5 to 3.4 solutions—through creation and implementation of a new marketing strategy focused on high touch service solutions.■ Increased customer trade show attendance by over 485%+ from 2007 to 2011, creating over $38M/year in additional product sales, by designing and implementing an incentive process and integrated marketing campaign for the company’s annual customer trade show, deemed the most successful in the industry.■ Cultivated employee morale and satisfaction through a hands-on, visionary leadership style with consistent and clearly communicated expectations, scoring in the 90th percentile in all categories—15 percentage points above peers.■ Nurtured key relationships with hundreds of the company’s top customers by managing all activities for the company’s customer advisory boards and non-customer focus groups.

Led a team of 8 marketing and public relations professionals in developing and executing all marketing and communications campaigns and initiatives for this Fortune #11 pharmaceutical distributor. Coordinated the development and distribution of sales tools—for a national sales force of 300+—including presentations, printed and electronic collateral, newsletters, and other internal and external communications vehicles. Managed the allocation of a $6M marketing and trade show budget.■ Spearheaded a total brand identity reinvention to eliminate inconsistencies and bolster brand equity. Defined the company’s brand position and image, disseminated throughout the organization, and enforced identity guidelines.■ Directed the corporate public relations strategy—including crisis communications—and established relationships with local and regional trade and consumer media representatives to ensure productive coverage.■ Managed marketing and logistics for the company’s annual customer trade show, directing the creative process, developing pre-event marketing materials, and executing promotions. Grew overall attendance by over 200% during a three year stretch from July 2003 to July 2006. ■ Led the development of all customer-facing marketing materials, ensuring adherence to brand identity through campaigns, events, PR, presentations, national sales meetings, print materials, retail signage, and websites.

Managed the creative campaigns and award-winning graphic designs for this small advertising agency and its clients, including AmerisourceBergen and Good Neighbor Pharmacy.

Gained experience in innovation and product development while working with key stakeholders within this Fortune #9 corporation to foster ideation, define product requirements, complete feasibility studies, and manage project planning through product launch.