Heading the PD Ops & Sales Team (International), Premium Mass Marketing

I am currently the team leader for China Market (including Hong Kong & Taiwan). I am also taking care of VIPs from Myanmar and Singapore. I propose plans for oversea marketing trips and participate in assigned road shows to meet with high-end customers, in order to acquire new members for our loyalty programs. Increase customer retention and visit frequency by providing excellent customer services throughout their entire stay.• By managing a player portfolio from Local to International Market, I managed to increase Portfolio Total Gaming Theo of 30% from Q4 2013 to Q1 2014, where 58% was contributed from Slot and 42% was from Table Game.• Maximize portfolio’s revenue by optimizing top 300 coded players through: a. Acquire new premium players on casino floor, through customer referrals during road show and referrals from Premium Mass Sales Team; b. Maintain existing top players by providing excellent services with comps and offers, and increase visit frequency of infrequent active high-end players; c. Activate inactive high-end players through telemarketing sales and marketing road show.• Work closely with the Premium Mass Sales Team to meet and greet with inactive and new customers, assist with membership sign-up, open PMS Cash programs, and card-tier upgrade etc.• Co-ordinate with International Marketing Team to up-sell our rolling programs to certain high-end players, and assist with program opening and trip planning.• Co-ordinate with Marketing Team from sister companies in Macau to bring in premium players to their special events and tournaments. • Brainstorming ideas for special events for V.I.P. customers and provide feedback for marketing tools and programs monthly.• Collect important feedback from customers and follow up on their feedback by providing alternative solutions to their concerns.

Focus on development for premium mass markets mainly in China and South East Asia Countries, including Singapore, Indonesia, Malaysia and Myanmar. Managed a player portfolio starting from 500 coded players from different regions.• Maintain good relationship with players through CRM system by notifying players of their monthly offers, inviting them to events and tournaments, assisting with hotel room reservations, booking for restaurant and concert tickets, assisting with card-tier upgrade, and issuing discretionary comp to high-end players etc.• Maximize the portfolio revenue by acquiring new potential customers through road shows and on-floor members’ sign up and increasing visit frequency for existing customers. • Assist Shift-Manager to guide executive hosts on training and daily operation. 
• Invite potential players to play in V.I.P Rooms and up-sell rolling programs to certain potential players (minimum $50K and above)
• Work closely with strategic marketing and event team on loyalty club programs and benefit, events and promotions, as well as liaise with players on the execution of the programs;

Assist with day-to-day operation and activities for Player Development Team and develop customer relationship with loyalty club members.• Assist with on-floor membership sign up with promoting our Loyalty Club benefits and promotions.• Invite potential players to V.I.P Room by analyzing patrons’ gaming ratings on casino floor.• In charge of loyalty club redemption including lucky draw prizes, vouchers and gifts.• Establish strong customer relationship by providing extra-mile services including making reservation and logistic arrangement for foreign and local V.I.P. guests, inviting players to participate in certain events and promotions including dinner party, concert, tournaments and lucky draw etc.

I joined Charles Firmin-Didot's Talents Team at AXA IM in 2005 to assist with managing the Talents Funds, which invested in global listed entrepreneurial companies, with total AUM of over One Billion Euros. In 2006, I assisted to establish and manage the Talents Brick Fund, which invested in Emerging Markets. From time to time, I traveled around Asia to meet with different entrepreneurs to learn about their investment ideas. Successful investment examples were Focus Media owned by Jason Jiang, Nine Dragon Paper owned by Ms. Cheung Yan, West China Cement owned by Mr. Zhang, JiMin etc.1. Research & Fund Management:
 • Engage in equity research and analysis for the Talents Funds on entrepreneurial companies in Asia. • Implement daily workflows, update and maintain team’s database and research materials• Help increase investment universe for the Talents Funds from 500 to 3,000 companies within a year.• Design an investment model portfolio for analytical process for the Talents Brick Fund.• Assist to establish and manage the Talents Brick Fund with initial AUM of €20 million. Exceed company expectations and quadruple the Talents Brick Fund AUM within 12 months and 10 times within 24 months since inception.• By working in a collaborative, team-focused environment, enable the Talents Brick Fund to be ranked No.2 out of 77 in the French Universe Emerging Funds by Standard and Poor’s in January 2007.2. Marketing & Client Service:
• Produce PowerPoint presentations to present investment products and investment strategies of the Talents Funds to clients and sales teams.• Prepare marketing material and provide monthly newsletters for the Talents Funds.• Explain funds' performances, settle major clients’ enquiry from Singapore and Hong Kong, and maintain good relationships with clients.