Jayaditya Sirasani Email & Phone Number

Germany

- Led the development of a machine learning based Portfolio Steering Engine for thousands of brands, enhancing decision-making for an FBA aggregator.- Spearheaded the development and integration of a refined Listing Quality Score (LQS) system to enhance content effectiveness and drive Organic Ranking, Conversion Rate improvements.- Led the creation and execution of a Dynamic Content Library, transitioning from HubSpot to a consolidated, more efficient platform, directly impacting LCS and LQS.- Managed the implementation of a comprehensive Dynamic Keyword Optimization project, leveraging Amazon Ads and SEO data to increase visibility and performance metrics.- Initiated and oversaw the Automated Image Generation project, utilizing event-themed visuals to boost customer engagement and improve listing conversion scores (LCS).- Established and directed a Quality Monitoring Committee, instituting bi-weekly reviews to ensure ongoing content improvement and adherence to quality standards. ​​

Bengaluru, Karnataka, India

Seller Enablement- Conducted extensive seller surveys to understand the pain-points in post-shipment experience- Designed and Scaled "Choose Courier Partner" feature, which was adopted on 80% of order volume- Implemented Branded Packaging, resulting in improved tracking and delivery accuracy, with RTO packet-swaps reduced by 50%- Transformed QC to Smart-QC on reverse pickups, leading to 60% drop of incorrect pickups with no Cx impact on Good User Return JourneySeller Risk Grading - Designed and launched Seller Risk Score to guide seller behaviour on the platform across the journey- Piloted industry-first e-commerce seller insurance, with 90%+ OC coverage under 3% of order value- Streamlined QC process for High-ASP for green-channeled sellers, reducing wilful WFR risk- Achieved 1.75% savings in P&L on NMV-base through effective Seller/User Reimbursements Control- Worked with Analytics deploying Consolidated Reimbursement Model leading to 10% agent savings- Worked with Data Science team in design of Video ML models, with 2x agent productivity and accuracyFraud Prevention - Implemented structural solutions resulting in a 40% reduction in Platform Risk Score- Piloted Anomaly Detection Model to find hotspots in the platform on seller/user behaviour, helping in pro-actively prevent- Implemented Seller/User Blocking Analytical models reducing the TaT and manual effort required by 8x

Mumbai

Customer Optimisation Roadmap (Industry: Electric and Gas Retail)- Conducted comprehensive analysis of operations for a $4B US Midwest Utility, utilising value trees to analyse strategic objectives.- Developed roadmap for 5% operational cost reduction and improved margins across customer journey.- Designed CXO BI dashboards for customer consolidation, cross-selling, and digital penetration strategies.- Piloted robotic automation in Billings Division, managing 30 developers, resulting in savings of 180,000 man-hours per month.Energy Transition System Value Analysis (Industry: Policy Advisory) - Forecasted power generation, demand, capacity mix, and emissions till 2030 for SE-Asian Market using data analytics tools.- Developed a renewable energy growth strategy analyzing market potential, business models, and regulatory gaps.- Recommended solutions to address policy and implementation gaps to facilitate clean tech adoption in line with industry trends.B2B Market Strategy (Industry: Energy Management)- Conducted market study for Energy Management Division of Japan MNC, identified growth markets.- Formulated PoV on Carbon-Tax in EU and US, and analysed the impact of border taxation on Asian utilities' customers.- Analysed potential customers facing disruption in Energy Management, broadening market by 2x.

Mumbai

Market Study Off-Shore Wind (Industry: Renewable Energy)- Developed thought capital on offshore wind potential and projects, covering North America, Europe, Middle East, and Asia-Pacific (NA, EMEA, and APAC) markets.- Identified the leading companies and key ecosystem partners within the offshore wind industry, providing valuable insights to inform strategic capability investment decisions.Turnaround Strategy (Industry: Healthcare - Pro-Bono)- Analyzed on-ground operations and financial performance, creating a compelling pitch deck to support investor relations.- Conducted focus groups and recommended pivoting from a service-to-product offering, developing a comprehensive 2-year roadmap to guide the transition.- Sourced three strategic partners and facilitated organizational design workshops, proposing a digital integration roadmap for seamless collaboration and operational efficiency.Miscellaneous - Designed and taught 'Practical Analytics for Business' to a team of 50+ members, leveraging Python and PowerBI.- Completed Kellogg-Northwestern's 'Leading with Analytics & Artificial Intelligence' program and obtained Nozomi Network Certified Engineer credentials.- Successfully onboarded and benchmarked two digital solution partners to augment the capability roadmap of a CN-Utility company.

Mumbai, Maharashtra, India

- Identified 8 pain-points in the North American Utility industry's distribution value chain.- Developed and implemented 5 Python-based tools with AI/ML algorithms, improving the bottom line by 9%+.- Created a business case for utility companies to monetize electric vehicle charging using AI-enabled customer campaigns.

Bangalore

- Network Optimization & Security Lead Consultant for 4 clients- Reduced Fortune-30 client's downtime risk by 94% and prevented $200M loss- Guided Fortune-50 client in patching N/W against zero-day vulnerability, securing $110M hardware- Piloted SR reports for Unified-Computing Servers, generating $7.5M annual revenue

Varanasi Area, India

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Business Administration - Mba, International Marketing

International Marketing including Luxury Marketing

Bachelor Of Technology (Btech), Electrical

Activities and Societies: AIESEC Manager(BD&ER) Varanasi ChapterB.Tech. in Electrical Engineering

12Th, Pcm, 95%

High School, 91

10th C.B.S.E.

Master Of Business Administration - Mba, International Marketing