Services performed: branding and visual identity, publication design, web and mobile interface design, digital animation, illustration, and copywriting.Select Clients include: National Geographic, BrainQuest, Capital One, Virginia Tech, and the University of Michigan.

Conceptualized and executed public-facing communication materials for UVA’s Enrollment Departments: the Office of Undergraduate Admissions, Student Financial Services, Virginia College Advising Corps, and the Office of the University Registrar.Collaborated with departmental leadership and staff to identify communication opportunities and develop corresponding creative solutions that bridge print, digital, and environmental spaces.Supported departmental communication staff through branding workshops, asset and template creation, and one-on-one design training and support.

Created and presented client proposals and project mockups. Managed clients throughout the design process and developed strong client relationships.Trained and mentored Junior Designer and Project Managers.

Conceptualized and designed environmental graphics and identity packages, specializing in unique wayfinding and electrical signage solutions informed by ADA accessibility and local and regional codes.Developed message schedules, site maps, and visual strategy guides and coordinated with clients, architects, contractors, and outside vendors to ensure consistent design implementation.