With over 20 years of marketing experience, I am a strategic and creative leader who helps SMBs grow and succeed in the B2B, B2C, SaaS, and financial services industries. As the founder of HeyJay Marketing & Creative, I provide strategic advisory, branding/positioning, demand generation, and fractional CMO services to clients who need expert guidance and execution on their marketing strategy, campaigns, and analytics.Previously, as a Chief Marketing Officer and Marketing exec, I led and developed multiple marketing teams that built brands, demand generation engines, buyer journey architectures, and multi-tiered integrated campaigns. I leveraged my skills in data-driven solution selling, integrated marketing, and content marketing to generate demand, increase user retention, and enable sales. I also have a deep background in marketing automation, SEO, social marketing, market research, and public speaking. I hold a Bachelor of Arts in Advertising/Marketing from Texas Tech University, and I am passionate about solving problems, telling stories, and empowering SMBs.