Building solutions at Bharti AXA

Cover Genius is the insurtech for embedded insurance that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Skyscanner and Descartes ShipRush. We’re also available on eBay, Wayfair, Tile and, SE Asia’s largest company, Shopee. Cover Genius’ vision is to protect all the customers of the world’s largest online companies through XCover, an award-winning global distribution platform for any line of insurance or warranty, and XClaim, an API for instant payment of approved claims that delivers an NPS of +65, a result that has been independently recognized as the highest for any insurance company globally.Cover Genius and partners co-create solutions that embed protection, aided by Cover Genius’ licenses in 60+ countries & all 50 US States.As Director Insurance my role includes- Responsible for providing embedded protection solutions across the verticals and partners in India- Working with partner platforms to identify opportunities to provide contextual cover solutions - Identifying new product solutions and innovating existing solutions in insurance and services- Maintaining a healthy and robust insurer and service partner network- Responsible for ensuring company, partner and insurer margins are healthy and sustainable

Re-imagined the full stack of healthcare financial solutions from ground up. Some key responsibilities that was part of what I did included the following- Responsible for product conceptualisation and setup of the product platform- Responsible for the setup and management of the operations, service and engagement depts- Responsible for the setup of the healthcare partner networks and their service deliveryVITAL was incorporated into the Neo-Wealth group in 2022

Digital customer custodian with end to end ownership of flows, conversions, target segments, SEO/SEMand ORM. Responsible for handling digital assets and defining roadmap for these assets of the company, including the corporate website, social pages and other digital communication platforms.• Led the integration of the Adobe Martech suite which included the campaign orchestration tool,analytics suite and A/B testing tool to the digital architecture to enable more efficient campaigns,personalization and also improve customer journeys• Adopted the use of programmatic tools to enable improved performance efficiencies in SEM anddisplay i.e. AMO and IntelliAds.• Creation of new customer journeys utilizing new technology platforms , introducing new UX and UIto traditional journeys and product selectionsDriving Digital Acquisition: Ownership of driving online revenue including new customer acquisition &online renewals.• Managed the website channel to source and acquire new business incl. the management of onlinerenewal platforms• Operated and managed a 100-seater call center operation across two call centers focused on newbusiness and renewal• Managed the digital partnership channel handling web aggregators and other digital partnersStrategic planning and management of digital campaigns across all digital and social channelsManaged and setup the web development team

Managing the Product Development function at India’s leading standalone health insurance company• Responsible for delivering and managing the product portfolio, and developing the future product roadmap for Apollo Munich• Leveraging expertise to develop the product portfolio (includes health, travel and accident insurance solutions) to achieve top-line and bottom-line objectives• Regulator management through policy discussions, ensuring regulatory compliance, achieving product approvals and participating in industry forums.• Driving initiatives with large distribution partners, reinsurers and service providers to provide innovative and relevant product solutions.• Developing adequate mechanisms to understand Indian consumer needs, distribution dynamics and market developments required to ensure a relevant product portfolio • Managing and providing health insurance products with co-insurance partner companies

Product development and portfolio management which includes:• Product design and development, including meeting regulatory requirements. • Product launch and sales training• Design & implementation of product marketing campaigns • Market activation and sales support • Management of product environment by providing process and system support• Management of customer and distribution research along with mapping industry trends.

Sales and Distribution