Regional Director - Amea | Qualitative
CurrentIn this exciting new role, my focus is on building and expanding Qualitative / early-stage research capabilities at MetrixLab. Here, we combine pioneering technologies, glocal capabilities and an agile approach, to inform and inspire better ideas, products and brands.My previous leadership roles across companies involved building international teams ground up, mentoring and upskilling young researchers, setting up new verticals, offices, clients, delivering growth across Asia and Europe.I am an early-stage research & development expert, bringing together the power of behavioral science, culture and semiotics to uncover human truths and solve marketing problems. I work with innovation, design, marketing, shopper and consumer insights teams across the globe to help develop impactful products and services - Physical and Digital.As an integrator, I specialize in application of technology for research. I help integrate array of different tech tools and platforms for studying what people think-say-do.