Brand Manager and Senior Sales Manager for key accounts handling various mobile and car accessories across KSA.Handling Belkin brand to improve coverage and sales in IR and WS market. Analyzing market trends,working closely with all channels and teams to enhance the performance, coverage and brand visibility. Driving growth and increasing sell out across all channels.Handling Lulu, Nesto, Musbah and major account’s across kingdom.Negotiating contracts, strategizing sales and Closely monitoring sell outs, and inventory management and achieving the set targets and beyond the targets.Co-ordinating with accounts on marketing activities and promotion implementation etc..Ensuring account needs are met and driving business growth.

Head of Commercial in Cardless a company under shas tech management managing 500 million SAR Card-less EVD B2B & B2C Business for Gaming/Telecom e-Vouchers grew the business from 50M SAR in 2019 to 500M SAR in 2021; effective vendor-management through clear supplier contracts, business plans/targets, marketing activities, funding negotiations along with seasonal activity-planning and execution; Channel Management on both IR, KDR/Retail/E-commerce channels by monitoring channel-wise P&L and driving growth. Supporting the IT team on developing the Sales app with end-to-end sales features; building promotions and loyalty programs to the B2B customers across the channels;

Managing the entire product Line life cycle from strategic planning of Sales, P&L.-Specifying market requirements for current products by conducting market research supported by on-going visits to customers and non-customers.-Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product.-Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.-Ensuring sales team to provide them all the needed data to achieve the set target with all the tools to approach market.-Responsible for preparing product forecasts, and constantly monitoring inventory levels and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.-Analyze of SWAT analysis to ensure the performance of the products on timely manner.-creating new plan/strategies for each quarter and formulating pricing schedules for the product line up on timely manner.-Monitoring weekly PSI to ensure that performance forecasts are realistic and in line with stock availability.-Analyzing the Profit and loss each and every day and focusing on the GTM plan to make the profits happen to the company,-Decision making plays major role in the product managing.