It gives me a new and fulfilling experience working with an NGO especially one as professionally managed as MAA Medicare Charitable Foundation.

• Identify and develop new business opportunities within existing market segments as well as venturing and growing new potential market segments in Malaysia and neighbouring countries.• Develop new and existing business relationships and generate and increase new revenues.• Actively market the services and products of the healthcare industry on behalf of Vamed Healthcare Services (VHS)• Present VHS to potential clients through direct communication in face to face meetings, telephone calls and emails as well as presentations during conferences• Establish Business plans including business development objectives, strategies and action-plan in line with the company’s vision, mission and strategy • Establish Marketing plans including objectives, strategies and action-plan and budget Plan and implement activities to enhance client relations. These include CSR propositions as well.• Drive the proposal process and develop proposals in conjunction with technical team both technical and financial for facility engineering management, hospital management and consultancies• Assisted in establishing VAMED forum – a platform for facility engineers• Carried out market study as part of a Feasibility Study for clients in Vietnam• Responsible for securing projects with Deutsche Bank, Singapore and Vietnam, including price negotiations• One of the panel of judges for Asian Hospital Awards 2009 in Ho Chi Minh City, organized by Hospital Management Asia• Moderator for Hospital Management Asia 2009 & 2011• Actively pursuing business opportunities in VietnamVAMED gave me an opportunity to learn another aspect of healthcare; ie hospital management services, consultancy as well as market study It was something very new to me and I had a lot of quick learning to do. I was surprised to note that I enjoyed researching a mountain load of data – from the web, to books and journals to interviewing relevant parties.

• Established Standard Operating Procedures for Customer Relations Management.• Set-up a Customer Care Centre at HQ with the necessary software installation, trial run commenced on 1 Sept 2006 and officially nation-wide in January 2007.• Prepared a handbook on how to keep your customers delighted.• Conducted workshops to front-line staff on how to improve customer service• Database of all contacts are being recorded at our Customer Care Centre and these information were used to send out quarterly ‘keeping-in-touch’ newsletters to clients, potential clients as well as some suppliers.• Conducted regular customer surveys and feedback analysed to identify gaps and improve service• To enhance rapport and provide a venue to voice their concerns, a quarterly “Meet the Client’ session was to be organized with the presence of the CEO.This was very successful and meaningful to me as a lot of organizational hiccups were identified and solved instead of the usual ‘tai-chi’ method of pointing fingers at other departments. In my opinion, great service delivery is expected from any organization but this will be increased tremendously if accompanied by great customer service.

Marketing & Sales aspects:• Identify, prepare and implement Business Plans for Company • Promote lab and comprehensive biomedical engineering maintenance & management services• Solve customer-related issues• Liaise with Helpdesk, Head of Departments, Regional Managers & technicians• Preparation of quotations and proposals and follow-up with clients• Continuously build rapport with clients, familiar with key personnel at leading private hospitalsAdvertising, Promotions & Public Relations aspects:• Responsible for corporate profile, product brochures and seminar flyers. Liaising with Media agency for an interactive Corporate Video as well as a new corporate brochure and web site.• Liaise with PR agency for press release and articles for seminars etc.• Identify and participate in key events in the region. • Organized exhibitions, seminars and conferences (local & overseas). Annual participation in the Hospital Management Asia involving speakers from various international organizations, sponsored delegates and key members of the Group, includes organizing logistics, entertainment and raffles.• Coordinate sponsorships and contributions• Organize visits to labs & calibrations centres • Organize half yearly CME seminars. Overseas Assignments:• 2002 – 2004 : Solely responsible for breaking into the Philippines market and closing 12 out of the 14 contracts. Opened a Branch Office in Makati and had a Marketing Executive reporting to me. Worked on a proposal to the DOH, with fundings from OPEC.• 2005 : Made presentations and submitted proposals to several hospitals in Ho Chih Minh and Hanoi. Started operations in Hanoi early 2006.• 2006 : Begun promoting our services in Indonesia, mainly Jakarta and Surabaya and several proposals have been submitted.• 2006 - 2007: Actively pursued business in Thailand and presented to several hospitals including the Samitivej Group, Phayathai Group as well as Bumrungrad hospitals.

• To promote Picker range of CTs, MRIs, Gamma Cameras as well as OEC’s C-arms and Portable Cath-lab Systems. Coverage included Health Consultants, End-users, Hospital Administrators and Purchasers• Produce a quarterly newsletter called “SCAN”• Organize seminars• Weekly reports• Preparation for tenders and quotations

• Actively promote and sell Pfizer’s range of products; namely Norvasc (anti-hypertensive), Feldene (NSAID), Zoloft (anti-depressant)• To obtain market intelligence My personal achievement was that I realized I can successfully sell products and that the trials and tribulations that came along with it actually spurred me on. I became perceptive of my versatility and ability to interact and influence others effortlessly. I had always enjoyed being with people but only after having succeeded in this line, I was certain that this is what I am good at and actually enjoyed doing it as well. This became the turning point in my life.Total annual sales achieved:1994 – 101%; 1995 – 114%; 1996 – 131% (consistently achieved a monthly average of 130%)