Jayant attributes his receded hairline and his substantial collection of ulcers to having spent over two decades in the Indian Retail sector. It also gave him his unconventional outlook on life and irreverent sense of humor, for how else, as he says, could anyone have survived this experience?Jayant earned his MBA in Marketing with remarkably high grades, considering his incredibly low attendance. He worked with automobile major MAHINDRA for a number of years, where his responsibilities included Marketing, overseeing the secretarial pool, and playing golf with the MD.He was part of an outstanding and passionate team that launched the first premium apparel brand in the country - the French lifestyle brand LACOSTE. To nobody’s surprise except his own, the brand was a huge success, and opened over 50 retail stores across the country.Jayant again worked with a wonderful bunch of young, dynamic believers who created not just an iconic brand, but an entirely new category when he conceptualized and started the pioneering chain of Espresso Bars – BARISTA, and then a chain of Health / Juice bars. High on caffeine, life and other unmentionable stimulants, he started India’s leading specialist retail consultancy with the predictably unusual name Go Fish. Their clients include the leading Indian and Global retailers, Food Service chains, and the roadside cigarette vending stall near their posh New Delhi office. He has also led the Images Group – a retail knowledge & media house that publishes retail magazines and organises retail conferences on various verticals including the India Retail Forum.With his unique and rich exposure across key verticals of consumer facing businesses, Jayant is a sought after consultant, mentor, writer and speaker, and is considered (at least by himself) to be one of the best connected and most experienced people in Indian retail.