- Five plus years experience as Senior Officer –Customer Relationship Management & Loyalty Program, Oman Air.- Part of Revenue Based Loyalty Program implementation team for Oman Air - Part of Oracle CX implementation team for Oman Air covering end to end customer experience from travel planning to post travel feedback- Experience in managing the Loyalty Management System for Oman Air- Experience in managing various promotional campaigns using channels like Website, Mobile app, social media, Push Notifications, and email- Experience in coordinating with various vendors in implementing IT solutions for Airline Loyalty Program- Experience in preparing statistical reports for Loyalty ProgramKey Skills & Domain KnowledgeLoyalty Program- Implementation of business rules in Loyalty Management System, website & Mobile app- Defining and tracking of KPI for Loyalty Program- Integration of Loyalty Program with partner systems- Manage website, mobile app, social media channels for Loyalty Program- Preparation of Analytical Reports and data visualizations for Loyalty Program - Manage Marketing Campaigns for Loyalty Programs - Business Process Documentation- Technical Documentation- RFP preparation and Vendor Evaluation CRM & Digital Marketing- Execution of multi-channel marketing campaigns - Planning, preparation, execution, and tracking of campaigns using email, web, and mobile app channels- Customer segmentation for targeted campaigns- Preparation of HTML for campaigns, personalization of contents- Search Engine Optimization for websites- RFP preparation and Vendor Evaluation - Managing Social Media Contests