Jayarama a.k.a. 'Jay' took up Business Journalism in 1993 only to write with "Passion" - covering the great drama of business in a compelling fashion about the blood, sweat and tears of corporate and entrepreneurial life. His ultimate aim as a journalist was to report and write memorable stories with impact, not merely pieces to fit between the ads in a magazine or newspaper. After a reporting and writing career of nearly seven years - a span in which he wrote many cover stories, introspection to discover his potential in a corporate set-up made him switch sides and move to the corporate world as a communications strategist in June 2000. Focused motivation backed by excellent verbal and written communication skills with a sound understanding of internal / external business environment, meticulous planning and organizing skills have helped him create and execute innovative Marketing & Communications initiatives that include but are not confined to AR & PR, Networking, Internal Communications, Social Media and Services Marketing. The expertise lay in generating and managing IT and other industry marketing channels like Blogs, Brochures, Case Studies, Datasheets, Facebook, Newsletters, White Papers and Website Content as also building positive relationships with the Government; industry associations like NASSCOM, Senior Executives, MEDIA, Analysts, Customers, and Internal Team members.Specialties: Branding and Identity, Marketing Communications,Corporate communications, media relations, IPO communications, Crisis Management, Industry Associations/Analyst Relations, Corporate Social Responsibility, Online communities, Intranets and web marketing.DOMAINS - BPO, ENERGY, IT (Cloud Computing, Core Banking, Enterprise Applications, Mobility), HR, Micro Finance, PUBLISHING and Web 2.0.
Listed skills include Corporate Communications, Strategic Communications, Media Relations, Integrated Marketing, and 46 others.