- Built the Marketing Analytics team at Wolt from the ground up- Leading a team of Data Scientists and Analysts- Responsible for marketing measurement across all Wolt countries

As part of this meetup group, I invite speakers to talk on topics related to marketing, growth, marketing data and tools.

• Implemented a marketing experimentation framework to improve how we run & track experiments• Responsible for geo lift, brand lift and search lift studies for different marketing channels• Responsible for CRM Analytics & B2B Marketing: experiment design, A/B testing, campaigns monitoring• Marketing channels optimisation: improving the performance of different marketing channels.

• Implemented multi touch marketing attribution to improve our marketing budget allocation• Built marketing data pipelines• Set up the marketing data infrastructure for our launch in international markets• Supported Content & SEO Optimisation with landing page performance insights

• Lowered churn by 2.3% via targeted CRM campaigns using a churn prediction model• Led the annual member statements campaign boosting pension product adoption by 4.3% andcustomer engagement by 3.6%.

• Setup the AustralianSuper - Qantas join membership offer resulting in ~24K new member joins and increase of ~$1B AUD in funds under management• Implemented Google’s marketing attribution model to understand the performance of different marketing channels and optimise the marketing spend• Implemented member segmentation • Analysed and prioritised 3 customer experience episodes for improvement with an expected increase in lifetime value of members by $4.3M AUD• Estimated the ethnic make-up of the member base to help plan initiatives for underserved communities such as Aboriginals and Torres Strait Islanders and migrants• Implemented a model to predict the likelihood of members opting for a retirement product• Supported Startupbootcamp FinTech Melbourne as part of a 4 – person team at AustralianSuper to finalise the 10 teams shortlist out of 30K applicants

• Analysed customer interactions for a financial services firm to prioritise interactions for digitisation thereby reducing contact centre volumes and achieving savings of $1.0M AUD• Implemented a new integrated platform for a hospitality management company to help them manage commercial relationship with their food and beverage suppliers across Australia and achieve annual benefits of $0.8M AUD• Analysed mobility spend for a financial services firm and conducted negotiations with suppliers to achieve annual savings of $0.9M

Worked with an Australian white goods online retailer to improve their customer conversion rate

Ivestire is a technology company focused on developing a smart mirror.Worked on the development of a smart mirror that allows a user to try on clothes virtually and find the right fit. Our team was a finalist at a hackathon event - FashHack Australia held in June 2015 in Sydney

It is India’s largest automotive company with annual sales of ~1.9 million carsPrevious roles: Assistant Manager• Tested & developed suspension and steering systems for cars• Served as departmental Project Lead for 3 car models; responsible for setting up and achievingtargets in testing for suspension & steering systems• Worked on cost reduction of a car model as part of a cross functional team that achieved acumulative cost saving of US$ 1.3 million